When it comes to branding, there are a plethora of ideas and a series of never ending strategies that marketers try. Like we have always said - Getting it right ain't easy!
But with the right approach, you can always make a bold statement for your brand. If you were looking for a well-crafted branding checklist to follow, well, you have arrived at just the right place.
Brand Professor brings you this comprehensive and meticulously designed branding checklist to help you build a futureproof brand with the right intention, clarity and impact. This checklist will cover all the important areas to reshape SMEs and startups with targeted, actionable strategies and provide the structure your business is missing. Via this checklist you will be empowered to touch down on all the important elements and pain points to sell your brand story.
Let us explore this checklist step by step, optimizing your brand, and hey, don't forget to get a free copy of it from us.
Step one - Brand Foundation
We created this exhaustive checklist to help you build a strong foundation, and for that, you need to dig deep. As much as it sounds metaphorical, it's true. According to Forbes, there are six key elements of a solid brand foundation like values, vision, personality, purpose, and this one-stop brand checklist will help you touch on all these elements with precision.
The number one step for any SME or startup is to ensure they have a crystal clear and deeply thought-sharp understanding of these six elements. If you don't know why you do what you do, how are you planning to engage your target audience?
Step two - Audience And Market
The second most essential step is to know your audience; as simple as that, just know your audience; we can't stress it enough. This brand checklist is going to empower you with data and informed decision making to have them narrowed down to the bits. Give them an age, a backstory, a recurring problem, or a particular buying behavior. The more you dig into it, the higher the chances of your conversion.
Know the difference to make a difference.
Step three - Differentiation And Positioning
This unique brand checklist will teach you differentiation and positioning. When there is a customer, there is a competition. Conduct a competitive analysis. If your ideal customer is not your customer, then who is selling them, and why are they buying their product and not yours? Not only do you need to ask these questions frequently, but seek their answers too.
- What makes you unique and stand out?
- What is the one problem you identified and were able to solve?
- What is that one thing that nobody except you is offering?
This checklist will help you ask the right questions and find the right answers to them in a detailed step-by-step process. Taking actionable measures parallel to this checklist will encourage you to use the right marketing strategies to position your brand in the market.
Step four - Storytelling
Okay, so you have the foundation ready, identify your audience and have a good positioning, but still, there is something that feels off, right?
Okay let me ask you, what's one thing that every successful brand has?
A good backstory and narrative.
That's what is missing.
This checklist offers content that will help you craft an interesting, inviting and relatable back story of your brand. The checklist is structured in a way to help you start from the core idea, the very basics.
Whether it is a brand strategy or personal branding, This brand checklist will guide you to shape your narrative to cover struggles, pain points, failures and lessons learned.
Step five - Brand Identity
The fifth step is Brand identity. It is the conceptual framework and visual representation of your business using logos, fonts, colors, typography, imagery and, of course, the messaging. In the movie founder, Michael Keaton plays the role of Ray Kroc, who, in the climax, says that people like to dine at McDonald's' because of the name; nobody wants to be associated with a cheap burger joint or a random eatery, but when you say McDonald's, that make American families feel like yes, we want to eat there.
You see, the brand voice does it all.
For every successful branding, the story becomes the brand, and the customer becomes the hero.
Step six - Execution And Consistency
This may be the last step of the checklist, but it is certainly an important one. Building a brand is a perpetual process. Anybody can plan, but execution reflects effort. A pro tip would be to make the execution personal and keep working at it.
This checklist will enable you to audit and review your executions from time to time. It will assist you in making data-driven decisions and curating a foolproof framework for your branding strategies.
What worked for you in the last six months may not work for you in the next six days.
Getting Started
We have designed this checklist keeping in mind the dynamics of market and consumer behaviour. This is your cue to get your brand checklist copy from us. Just drop in your name and email address and become a recipient of some amazing content pieces and fresh data starting today with this ultimate brand checklist that has the power to frame up your entire brand planning. With this checklist, you will have a well-crafted blueprint ready for you to follow and make the right decisions to bring in positive change.
Hurry! What are you waiting for?