Let me guess how you landed on this amazing blog (self-appreciation is important).
You have an active business, things are good, but you plan to become big. You want to turn your business into a successful brand.
Yes, you know what to do on Instagram: creating a website, writing content, and interacting with your customers. You also indulge in the best SEO practices, send out ad campaigns, and design sales funnel journeys for your customers. Leads are happening too. But there is one platform that you are still unable to crack. That’s LinkedIn.
Well, it’s obvious because the personal brand on LinkedIn is very different from other social media platforms. Whatever works on Instagram and YouTube doesn’t work here. The whole system of LinkedIn is distinct, and I don’t want to spoonfeed you, but by now you have tried many things, and you just frustratedly browsed to look for ways to build your brand on LinkedIn.
You searched for it, and now you are reading this blog.
Now that you have reached this blog, I can assure you I won’t let you leave empty-handed. So let’s begin this. But first, let us understand the basics about what we are dealing with here.
It is 2025, and if you still think that LinkedIn is a simple job-hunting platform, you are utterly mistaken. LinkedIn poses as a social, corporate, and formal platform into the world’s largest professional network, currently having over 1.2 billion members across 200 countries. With 310 million monthly active users and 134.5 million daily users, it’s a dynamic space where professionals, businesses, and brands can establish authority, build connections, and drive growth.
You don’t have to go very far; just think about yourself. Why do you have this need to become a brand on LinkedIn when you are doing good outside of it?
The answer is simple: because you want to expand, you want to leverage LinkedIn and grow bigger. But even if you decide not to do that at all. You simply cannot deny the fact that being on LinkedIn is a necessary aspect. You can ignore it today, maybe tomorrow, but you also know in your heart that you cannot do it for a long time.
Building a strong brand on LinkedIn is a strategic necessity for standing out in a competitive digital ecosystem. No matter whether you’re a professional planning to enhance your personal brand or a company seeking to excel in its market presence. LinkedIn provides an optimal series of opportunities for networking, lead generation, and thought leadership. Here I would also recommend you partner with a third party. Yes, you guessed it right. There are numerous ROIs of hiring a brand consultant or a branding firm, which you won’t understand unless you see it with your own eyes. For instance, there are many renowned branding experts like Bhavik Sarkhedi or Sahil Gandhi, also known as “The Brand Professor,” who have helped several companies and individuals with their personal branding services.
Branding is not a one-day job; you don’t want to be someone who thinks of DIY and then ends up creating more mess than before. That’s why having someone to collaborate on branding can help you see things differently and more clearly than before. The most crucial aspect here is that a LinkedIn branding expert can tell you the reality of your product in the market without having to feed vanity to your ego.
It felt bad, reading that, right?
It was supposed to.
Now, let's not waste any more time and jump to some of the best ways you can implement to build your brand on LinkedIn. Remember, this comprehensive guide outlines 17 actionable strategies, backed by the latest statistics and insights, to help you maximize your impact in 2025.
1. Optimize Your Profile for Maximum Impact
This shouldn’t be much of a big deal. If you don’t know this, let me break this news to you. A bad or empty LinkedIn profile with missing or incomplete information does nothing but represent a lack of professionalism and poor engagement. You can only guess how badly it resembles a brand and the people operating the profile and the whole online presence and digital footprint.
All you have to do is sit for a really long time and just fill in all the details about your personal profile and brand in each and every box demanded by LinkedIn; when you do not fill in the information, it shows that even you do not know about your business.
There shouldn't be even one field of information that remains empty after you have fully optimized the profile. Of course, if it asks for sensitive data or information on something you haven’t done yet, then it’s completely okay. A fully completed profile can make a significant difference. Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn.
If you do not know what to do, simply start by ascertaining that your profile picture is professional, as profiles with photos receive 21 times more views. Craft a compelling headline that goes beyond your job title; use it to highlight your value proposition or expertise.
Write a summary, set a narrative, and use and apply keywords that are relevant to your niche or industry. This will assist you in boosting your discoverability and organic growth. Include a custom banner image that reflects your brand’s identity, and ensure all sections, such as experience and education, are up-to-date. A polished profile builds credibility and sets the foundation for your branding efforts.
2. Leverage Creator Mode for Greater Reach
For those who do not know what the creator mode is. Let me enlighten you. A Creator Mode is a feature introduced by LinkedIn for users particularly interested in regularly creating and sharing content on the platform. This feature helps such users to optimize profiles to highlight content and allows users to build a following based on their expertise and insights. When you turn on this feature, it shifts the profile layout and replaces the connect button with a follow button and is more inclined towards your content activity. Turning it on changes the profile layout, replacing the "Connect" button with a "Follow" button, and prioritizes the content activity.
Once you are active on the creator mode, it will guide you in profile restructuring, focus on content, hashtag display, creator analytics, and also the LinkedIn Live & newsletters. As a user, you will start enjoying benefits such as enhanced management and enhanced visibility and will also aid in establishing thought leadership.
When planning to go on creator mode, always consider the following things:
- You’ll have to commit to content creation and sharing content consistently.
- You will have to work towards audience building and growing your LinkedIn profile.
- It may happen that many people do not want to follow you, and that can cut off many good users, so you have to make a firm decision here.
As of 2025, over 16 million users have enabled Creator Mode, resulting in up to 35% more reach for their content. To enable Creator Mode, go to your profile settings, turn it on, and select up to five topics you’ll create content about. This signals to LinkedIn’s algorithm that you’re a content creator, increasing the likelihood of your posts being seen.
3. Post Consistently to Build Visibility
Now, this is a common tip that is applicable across all social media platforms and on your website. Posting consistently allows you to present your content and offer value to your audience or potential customers.
But hey, you can’t post the same content that you post on Instagram on LinkedIn. This is simply a more professional and formal platform. This reminds me of how I recently attended a meeting with a LinkedIn profile expert who grew over 15000 followers in just 9 months. He specifically said to me that reels will never work on LinkedIn. In fact, videos will only work on LinkedIn when they are in horizontal format. So take this tip well with you. Refrain from posting reels and videos in vertical format, and you may just hit the right spot.
Users who post 1-2 times per day see the best results in visibility and interaction. Brands that post weekly see 5.6 times more followers and 7 times faster follower growth compared to those posting monthly. Remember again it's a more professionally inclined ecosystem, so schedule posts during peak engagement times, Tuesdays and Wednesdays between 10 AM and noon, for maximum impact. Use LinkedIn analytics to track performance and adjust your frequency based on what resonates with your audience. Consistent posting keeps your brand top-of-mind and signals to the algorithm that you’re an active user.
4. Share Authentic, Personal Stories
You know there are hundreds of things that happen every day in the world. Everyone has their personal take on it. When you are working on LinkedIn personal branding, this is a must do thing. Think of how you can make things work and share your perspective with the crowd. You do not need to post something they already know or can read in the newspapers, tabloids, or search engine results. Share your personal stories. Let them know what you do, what you think, and how you operate, of course subtly, but make sure you offer authentic content, not a copied, mimicked, or plagiarized idea.
Authenticity drives engagement on LinkedIn, where personal stories often outperform polished corporate content. Share anecdotes about your professional journey, challenges you’ve overcome, or lessons learned in your career. LinkedIn members are 73% receptive to posts by company representatives and thought leaders, making personal storytelling your weapon. This approach builds trust and positions you as an approachable authority in your field.
5. Create Multi-Image Posts for Higher Engagement
This is a small but powerful tip that you can use. Whenever you are posting, always go for multi-image posts. As per statistics, it boosts the average engagement rate to 6.60%.
These types of posts are more pleasing, and people like to engage with them better. Such LinkedIn branding tips are often offered by branding agencies and experts that tend to offer key insights on how to manage your profile across different platforms. Whenever you are posting, share a carousel and try to offer value to your followers and audience. Try posts like 5 Tips for Effective Social Media Campaigns.” Multi-image posts encourage users to swipe through, increasing dwell time and boosting algorithmic visibility. From a viewer’s perspective, it’s something they will check on, and from a content creator’s point of view, this allows you to tell a story more visually. Of course, you can write strong captions with great hooks to attract attention.
6. Incorporate Short-Form Video Content
Again, be clear about this idea: short-form videos do not mean reels. As we discussed earlier, reels do not perform well on LinkedIn. But you should always go for short-form video content. Video content is gaining traction on LinkedIn, with uploads increasing by 44% year-on-year and videos receiving 5 times more engagement than static content. Next, an important thing to remember is to always have horizontal-format videos posted.
Since 79% of LinkedIn videos are watched with sound off, include captions or text overlays to convey your message effectively. Native videos (uploaded directly to LinkedIn) outperform linked videos, so prioritize uploading content directly to the platform for maximum shares and engagement.
7. Use Polls to Spark Interaction
Another useful tip is to use polls. Now the subject or topic of these polls can be anything from funny, witty, or even a simple yes or no to a professional situation. Opinions are something that both binds and divides people coming from diverse backgrounds. When you start a poll, people like to participate in the conversation and hope to win the poll by checking on the percentage of people agreeing or disagreeing with their answers and views. If we talk about figures, interactive polls are impression magnets, improving engagement by 60%. That’s definitely something you should indulge in. Also, when using a poll, position your brand as a conversation starter. Use captions to provide context and encourage participation.
But at the same time, do not develop a habit for it, and avoid overusing polls, as they work best when they’re strategic and tied to your expertise. Keep this in mind: a tip only works when staged properly and at regular intervals.
8. Publish Long-Form Articles for Thought Leadership
Contrary to popular belief, people spend quite a lot of time on LinkedIn. This throws light on the significance of long-form content, which you can write and post on LinkedIn. Yes, there are people who are interested in not just reading your content but interacting with it, contributing to it, and most importantly growing a network with you as they find you posting on relevant topics and share the same mindset and thought process on various professional subjects such as branding, marketing, sales, strategy, and so on.
It is important to highlight that people who do like such long-form content and articles of 1,900–2,000 words attract the most views and engagement on LinkedIn. Publishing articles allows you to dive deep into industry topics, establishing your brand as a thought leader. Structure articles with 5, 7, or 9 headings, as these formats see view rate increases of 50%, 33%, and 47%, respectively. And yes, not to forget, always include a call-to-action (CTA) at the end, inviting readers to connect or comment, to drive further engagement. This shows that you are open to conversations and like to have a word with people. Such long-form articles position you as an expert and remain evergreen content on your profile.
9. Engage with Your Network Actively
What is the point of growing your network if you are not going to interact with them?
It is LinkedIn; do not make it the same as Facebook, where you have added friends from all over the world but do not have any idea about each other whatsoever.
So when you add someone, or when someone follows you, try to have a conversation with them. Let them know that you want to know about them. And it's not just about having conversations; comment thoughtfully on others’ posts. It will build credibility and strengthen relationships. Allocate time daily to like, comment on, and share content from your connections, focusing on posts relevant to your industry. Approximately 40% of users engage with brand content daily, so active participation keeps your brand relevant. Engaging authentically also encourages reciprocal interaction, amplifying your reach within your network.
10. Join and Contribute to Niche Groups
This is a way to grow your network too. People will come to you; that’s one thing, but you should also grow your circle of influence and knowledge by joining niche groups or pages related to your particular industry. Around 40% of LinkedIn users actively participate in niche groups, making them a valuable avenue for brand-building. But I truly believe this number can go ahead.
One of the main reasons that you should do it is because it will enhance your knowledge and keep your mind open for new thoughts and ideas. Join groups aligned with your industry or interests, such as marketing or technology-focused communities, and contribute meaningfully by sharing insights or answering questions.
As an individual trying to build a brand, you must avoid spam groups with promotional content; instead, focus on adding value. Engaging in groups expands your network, positions you as an expert, and helps you stay updated on industry trends.
11. Leverage Employee Advocacy for Businesses
You promoting your brand is one thing, but when the employees do it too, it's high in return. You see, when an employee advocates their company as a brand on social media, it starts a connection coming out of branches as each employee spreads it further in their LinkedIn network. When you decide to build a brand, this is something you must do and leverage employee advocacy. Let me share a statistic with you: brand messages shared by employees achieve 561% greater reach than those shared by official brand channels.
This also means that as a brand owner you must keep your employees happy, appreciated, and well rewarded. This automatically uplifts their spirits, and when they start sharing company content, it reaches further than what we can expect.
You should focus on offering pre-approved content or templates to ensure consistency while allowing employees to add their insights for authenticity. Recognize active advocates through internal rewards to boost participation. This strategy will automatically accelerate your brand’s reach and build trust, as audiences view employee-shared content as more authentic and personal.
12. Utilize LinkedIn Analytics to Refine Your Strategy
This is something I really push people for, because this is something I really don’t understand why people aren’t doing already. LinkedIn offers such a well-structured feature of analytics to provide insights into post performance, audience demographics, and engagement metrics. Once you start using them and learn to interpret the quantitative data into actionable thoughts, you can actually build your own LinkedIn brand strategy, at least for this platform.
Use these tools to track impressions, likes, comments, and follower growth to identify what resonates with your audience. Regularly analyzing performance ensures your content aligns with audience preferences, maximizing your brand’s impact.
Only by using the analytics can you comprehend what’s working for you and what’s not. Accordingly, you can optimize your brand profile and content.
13. Experiment with LinkedIn Live for Real-Time Engagement
It’s okay if you are experimenting with your LinkedIn; there is absolutely no problem in trying new things. Just make sure you are doing it fine and track performance, based on which you can learn to question how this new feature or add-on can help my brand elevate its value in the market and on LinkedIn. Let me share with you a quick statistic that will open your eyes to the features you do not wish to recognize. LinkedIn Live videos generate 7 times more reactions and 24 times more comments than static posts. Host live sessions, such as Q&A events, webinars, or panel discussions, to engage your audience in real time. LinkedIn Live fuels direct connections with your audience, enhancing your brand’s visibility and authority.
14. Target Ads Strategically for Brand Awareness
You don’t have to target every ad. Be wise in choosing the right ad that will bring merit to your brand awareness. Combine organic and paid strategies, as brands using both see a 61% higher likelihood of paid conversion. Strategic ads amplify your brand’s reach and drive measurable results. Again, if you think you don’t know how to do it, it is always better to collaborate with a branding agency so that they can help you with it and take a lot of burden away from your shoulders.
LinkedIn’s advertising platform is a game-changer for brand-building, with exposure to ads leading to a 33% increase in purchase intent and 6 times higher conversion rates compared to other platforms. Use LinkedIn’s precise targeting tools, such as job title, industry, or company size, to reach decision-makers.
15. Showcase Sustainability and Values
This is important; mark this tip as universal advice that will help you on every platform. There is content and content everywhere, but if you do not showcase value in it, you cannot position your brand deep in your target market. Gone are the times when people only cared about profit and revenue. There has been a dramatic shift in the customer’s behavior and buying decision; this includes everyone from those who consume your content to those who endorse it. People have fallen in love with sustainability and values.
When you talk about LinkedIn, it is already a professionally inclined platform, and people are sincere about such aspects of the brand. You can be funny and witty, but if you can resemble values, you are all set for the long run.
Modern audiences value brands that align with their principles. Approximately 36% of LinkedIn members report that a company’s commitment to sustainability influences their purchase decisions. Share content highlighting your brand’s social responsibility, such as eco-friendly initiatives or community involvement. Authentic storytelling about your values strengthens your brand’s reputation and builds loyalty.
16. Collaborate with Influencers and Thought Leaders
If you don’t know this, let me give you the news. There are LinkedIn influencers in the market, and the whole niche industry is growing at a booming pace. A lot of work of LinkedIn branding relies on external parties. If you are planning big, this is something you will have to do anytime soon. Collaborating with LinkedIn influencers or industry thought leaders can drastically increase your brand’s reach.
Remember this: by associating with an influencer, you are only building your network and leveraging their followers and reach. This is a big step for any brand and can bring in huge engagement. As a brand owner, you may have your doubts and limitations, but this tip can really be helpful to you.
Posts from CEOs receive 4 times the impressions of average users, making executive partnerships particularly impactful. Partner on content, such as co-authored articles or joint webinars, to tap into their networks. This strategy leverages established credibility to boost your brand’s visibility.
17. Stay Ahead with AI-Driven Features
Lastly, the final tip that I would leave you with is to simply be updated and aware of the industry news and the newly added features and AI-driven tools that LinkedIn is integrating with, along with just the right functionalities. This tip is more in the form of personal advice, and you can apply this in every part of your branding.
Features such as personalized content recommendations and campaign optimization tools to enhance user experience are the way to go. Over 90% of advertisers find LinkedIn’s AI-driven Campaign Performance Digest accurate and valuable. Experiment with tools like LinkedIn’s “Accelerate” AI feature, which reduces campaign setup time by 15% and lowers cost per action by 42%. Always remember this: never hesitate to try something new, and be bold and confident about it.
How do I build my brand on LinkedIn?
Well, there is no simple answer to this; like all great things, it will take time, but apart from the technical aspects, you have to keep patience with you always. It is a strategic process that brings clarity, consistency, and value together. As a successful brand on LinkedIn, you should be able to shape perception and position yourself as a thought leader in your domain.
Here is a basic process to follow:
- Get clear on brand identity
- Optimize your profile
- Curate relevant content
- Engage with the right intent
- Remain consistent
- Track, update, and revise your content and strategy accordingly.
A solid and successful LinkedIn brand is only possible when you keep moving in the right direction. You can literally convert your Linkedin into a personal brand magnet. You have to keep in mind the objectivity of your branding operations. The ultimate goal is to make the brand’s LinkedIn profile and presence aligned and value-driven so that when someone in the underlying niche thinks of the area of expertise, they think of the brand.
What are the 7 pillars of personal branding?
Personal branding isn’t about surface-level polish; it’s about building trust at scale. The 7 pillars of personal branding form the strategic foundation of how others perceive, relate to, and remember you. Here they are:
Purpose: Showcase your ambition beyond money. Purpose creates emotional resonance; it’s what makes your brand meaningful.
Positioning: Making a particular place in the mind of your customers and target audience. Craft a unique angle that makes you the go-to person for something specific.
Personality: A brand should be a human and not a company. People follow people, not personas. Be authentic always, but do it with the right strategy.
Promise: Promise represents what your audience can consistently expect from you. Your responsibility is to make this promise tangible in your content and interactions.
Presence: Maintain an active presence and keep your digital footprint active. Disjointed branding dilutes trust.
Proof: Show up with proof and credibility. This includes testimonials, media features, client results, thought leadership content, or achievements. This helps in gaining trust.
Perception: A brand is what others perceive you to be in the market. Monitor feedback, ask for input, and evolve with intention.
Together, these 7 pillars create a brand ecosystem that not only looks good but also works hard, positioning you as a credible, memorable, and trusted name in your space.
What 4 - 5 things should your LinkedIn brand include?
Okay, let’s go through these 5 “must include” core elements:
A clear and compelling headline: this should define everything about your brand.
A story-driven about us section: Don’t just tell who you are; make them feel your journey. This is your brand narrative.
Consistent content themes: Your LinkedIn brand should extend into your content. These shall shape how people perceive you and make your brand more memorable.
Proof of expertise: Your profile should demonstrate your credibility with a featured section, an experience section, and of course, the recommendations.
Visual & verbal consistency: Align what you show with what you say.
What are the 5 A’s of personal branding?
The 5 A’s of personal branding are a framework, and each “A” reflects a key element that shapes how you’re seen and remembered
Authenticity: Be original. Nothing can beat that in the long run.
Alignment: Your actions, values, and communication must be in sync. Alignment induces trust.
Authority: Show expertise of your knowledge, and the authority will automatically follow.
Attention: Thrive on visibility; put yourself out there on LinkedIn, in interviews, podcasts, events, or writing.
Action: Execute strategies; only then will you move forward.
Conclusion
The bottom line is exactly what you expect it to be. I often mentioned how getting in touch with a branding firm can help you do better in LinkedIn branding. Of course, I trust your efforts and knowledge, and we have discussed this at length, but it’s always better to partner with someone. LinkedIn offers unmatched opportunities to establish thought leadership, generate leads, and establish meaningful connections.
We also learned about branding experts like Bhavik Sarkhedi and Sahil Gandhi and how their founded branding firms Brand Professor and Blushush have made a huge contribution in helping clients across the globe. You can always connect with them for brand consultation, brand strategy workshops and personal branding services.
We learned how to build your brand on LinkedIn with all the 17 tips we discussed that can take you really ahead in LinkedIn branding, but the only thing that you have to remember is that you have to use them in the form of actionable strategies and not some theory that you just read on a blog. The actions will only bring the effects when you act and practically apply these tips. Monitor performance, refine your approach, and stay ahead of trends to ensure your brand thrives on LinkedIn. We hope you incorporate these tips and make your brand successful.
