I always tell people in my circle that there are social media platforms, and then there is LinkedIn. The whole platform is so subtle yet so engaging that it feels like the right mixture of social media interaction and professionalism at the same time. This is not the time before 2015 when LinkedIn was only perceived as a job-hunting platform; today it’s your digital resume, your portfolio, and your entire career in just one brief look.
Trust me, you cannot risk playing with it or taking it for granted. Sooner or later, there will come a time when you will have to improve your LinkedIn profile. If you are an employee, I believe you already have, but what if you want to promote your profile as part of your personal branding campaign? Let me break this to you: there will always be a stark difference between a regular employee’s LinkedIn profile and an individual’s profile investing and shaping as a personal brand.
For the latter, you will require a personal branding expert. Since we are focusing on LinkedIn, that expert must possess great skill & understanding of this platform in particular. Again, the same problem: how will you spot the right LinkedIn personal branding expert for you?
I know, today personal branding itself has become a separate industry; it is not only growing at a rapid speed but is in fact one of the most booming industries in modern-day markets. We just knew that people often get stuck in this decision, so either they make a bad decision or do not make a decision at all. Keeping this torment in mind, we have decided to bring you a list of the top five LinkedIn personal branding experts that you can easily relate to in today’s digital-first world.
I’ve said this before, and I’m going to say this again: LinkedIn has completely revolutionized itself from a job-hunting platform into a powerful hub for personal branding, networking, and thought leadership. With over 1 billion users globally as of 2025, LinkedIn is the go-to platform for professionals to showcase their expertise, build credibility, and connect with industry leaders. Personal branding on LinkedIn is no longer optional; it’s a necessity for anyone looking to stand out in a competitive professional landscape. A strong personal brand can lead to new opportunities, partnerships, and career growth, with 82% of consumers more likely to trust a company whose leadership engages actively on LinkedIn.
This blog dives deep into the top five LinkedIn personal branding experts who have mastered the art of building relatable, authentic, and impactful profiles. These experts not only share actionable strategies but also embody the principles of personal branding through their own LinkedIn presence. We’ll explore their approaches, provide real-world examples, and include statistics, case studies, and FAQs to help you elevate your own LinkedIn game. Whether you’re a seasoned professional or just starting, these relatable personal branding coaches offer insights you can relate to and apply immediately.
Why Personal Branding on LinkedIn Matters
Whenever someone asks me why LinkedIn matters for personal branding, I ask them, Why do you think water matters to keep you alive and healthy?. To be honest, this is a very silly question to ask, but for your convenience I will answer this in the most definitive way. Like every platform has its vibe and structure, so does LinkedIn. Now when you are in the race of becoming a successful personal brand, you have to make sure you are active in all places and have a visible online presence and digital footprint.
We all know how personal branding is about crafting a professional identity that reflects your values, expertise, and unique story. This only works when you do it right and make sure that you leave no loose ends. On LinkedIn, it’s the drawing line between blending into the crowd and standing out as an authority in your field. Here’s why it’s crucial.
Visibility and Credibility: A well-optimized LinkedIn profile with consistent, high-value content increases your discoverability. Professionals with over 500 connections are 20 times more likely to be approached by recruiters.
Lead Generation: LinkedIn is 277% more effective at generating leads than other social media platforms like Facebook and Twitter.
Trust and Authority: 77% of consumers are more likely to buy from companies whose leaders actively engage on LinkedIn.
Networking Opportunities: LinkedIn’s 1.4 billion monthly visits make it the largest professional networking platform, offering unparalleled opportunities to connect with like-minded professionals.
Okay, so we didn’t collect these data to show you statistics; you have to draw the insight from these figures, which automatically explains why personal branding on LinkedIn matters. Now, before we set foot in the list of personal branding experts, make a mental note that you will need them if you are planning to go big.
By learning from best personal branding advisors who have cracked the code on LinkedIn personal branding, you can turn your LinkedIn profile into a personal brand magnet for career and business growth. Let me get you in on a little secret: these personal branding experts have far more to offer than just LinkedIn profile optimization. Alright now, without any further ado, let’s go through the list, understanding how each of these has built a forte in LinkedIn personal branding.
1. Bhavik Sarkhedi
Introduction: Bhavik Sarkhedi tops the list as one of the best LinkedIn personal branding experts observing the evolution of thought leadership in 2025. Initially he made the leap into writing early and has since become one of the most cited Indian content entrepreneurs in the digital space. He is the founder of Ohh My Brand, a premium personal branding firm offering an extensive range of branding services and facilities. He is also the co-founder of Blushush, a London-based Webflow and branding agency he launched in partnership with Sahil Gandhi. This strategic alliance between the two bridges the gap and brings along deep expertise in brand strategy, storytelling, visual design, and digital visibility.
Recognized by Forbes as a global personal branding expert in 2025, his client roster includes top executives, startup founders, authors, and creators seeking a sharp and credible online presence, especially on LinkedIn. Bhavik’s consulting model weaves brand storytelling, SEO optimization, profile writing, and thought-leadership strategy together into a single high-impact offering that delivers tangible visibility.
The best part about Bhavik’s model is that it delivers because it’s built around visibility with purpose: it makes sure that brand positioning gets people remembered for the right things. Now, Bhavik’s efforts are recognized for blending emotional depth with strategic storytelling, making it resonate with diverse audiences.
Approach to Personal Branding: Bhavik believes that impactful storytelling is the foundational pillar of personal branding. His strategy revolves around creating authentic, value-driven content that attracts the potential customers and target audience. Using the power of storytelling, Bhavik creates narratives that stay with the people for a long time, inducing an effective brand positioning. He approaches any brand with solutions offering content containing a detailed summary and regular posts that blend personal anecdotes with professional insights.
2. Sahil Gandhi
Introduction: Sahil Gandhi, popularly known as “The Brand Professor” is one of the most relatable and respected voices that you will find in the framework of LinkedIn personal branding, especially in 2025. He is the co-founder of Blushush, a boutique brand strategy and Webflow agency based between London and India.
Sahil has helped numerous founders and solopreneurs with their brand strategy and is always ready to offer brand consultation and conduct brand strategy workshops for brands suffering in the market. The distinguishing factor of Sahil is his straightforward conversation and blunt comprehension of brand problems.
He is also a member of the Forbes Business Council and currently has partnered with Bhavik Sarkhedi to provide end-to-end personal branding services. If you’re looking to move from being just “on LinkedIn” to being known on LinkedIn, Sahil Gandhi is the one-stop solution for you with the kind of expertise that will not just fix your profile; in fact, he will teach you how to own your story.
Approach to personal branding: Sahil applies an educational, workshop-style approach to personal branding. Sahil believes in an immersive process and a streamlined framework that is structured and deeply personal. There are testimonials of clients often describing his sessions as half masterclass, half mindset shift. Sahil teaches professionals to let go of the generic jargon and lead with their real value. You will often see him say, People do not buy products; they buy the story behind them, and that's exactly what he does on LinkedIn and wholly in other forms of personal branding services. His philosophy is clear: “People don’t just connect with your expertise; they connect with how you explain it.”
3. Amelia Sordell
Introduction: Third on the list is none other than Amelia Sordell. She is the founder of a London-based personal branding agency, Klowt, which she started in 2020. Her name is enough in the market to understand her reputation and goodwill. She is a personal branding powerhouse and entrepreneur, who has quickly become one of the go-to names in the personal branding space. Hence, we have listed her as a personal branding expert with whom you can relate in 2025.
Amelia is originally from Australia; her career began when she launched a women’s fashion brand at just 21. The business gained momentum fast and stocked up, but as many founders learn the hard way, early traction doesn’t guarantee long-term success. Her first venture failed within two years, a moment Amelia later described as “liquidation that felt like death.” That failure, however, became the catalyst for her eventual success. Amelia pivoted into B2B sales and recruitment marketing; this is exactly where she began experimenting with content creation and personal storytelling on LinkedIn.
Encouraging professionals to show up online as they are. Klowt has since become a fully inbound, high-growth agency working with founders, executives, and teams from companies like SkyBet and Paddy Power. Amelia herself has built a LinkedIn following of over 240,000 by sharing daily posts that blend personal insight, brand strategy, and raw honesty. She’s also the host of the Branded podcast, where she dives into branding conversations from a human point of view. See, there again is a point where she allows the audience to relate to her.
Approach to personal branding: Her philosophy is simple and based on two words: trust and authenticity. Amelia believes that if an individual pursuing personal branding can build trust and remain authentic to their audience, they can achieve miraculous results. She ardently asks her clients to reflect their true self, not a polished facade. For LinkedIn, she likes to include behind-the-scenes stories along with actionable insights & tips for perpetual growth. Through her journey, Amelia has proven that showing up as your full self online isn’t just brave, it’s profitable. Her story is a masterclass in how personal brands, when built right, can drive both impact and income.
4. Gary Vaynerchuk (GaryVee)
Introduction: Who in the ecosystem of digital marketing and personal branding has not heard of him? He is the master himself. Gary Vaynerchuk, popularly addressed as Gary Vee, is a serial entrepreneur, investor, author, and one of the most recognizable voices in digital marketing and personal branding today. Gary was born in Belarus and raised in the U.S. Gary started his entrepreneurial journey in his family’s liquor store, which he turned into a $60 million business by launching one of the first e-commerce platforms for alcohol called WineLibrary.com in the late 1990s. Can we just take a moment to appreciate the vision of this man? Long before YouTube stars and influencers were a thing, Gary Vee was creating raw, unfiltered wine reviews on his Wine Library TV channel, showing his knack for blending content, commerce, and charisma.
But, hey, this was just the starting point after founding VaynerMedia in 2009, which was practically a digital agency. Gary got involved in helping Fortune 500 brands navigate social media; this is where Gary Vee truly became a household name in marketing circles. Today, VaynerX (his parent company) includes VaynerMedia, Gallery Media Group, and a portfolio of companies spanning branding, media, NFT/web3 ventures, and more. He's also known for early investments in companies like Facebook, Twitter, Uber, and Venmo, proving his eye for emerging trends extends well beyond marketing.
Gary Vee has authored multiple bestsellers like Crush It!, Jab, Jab, Jab, Right Hook, and The Thank You Economy, blending timeless principles with modern execution. His content across YouTube, Instagram, TikTok, and his daily podcast, The GaryVee Audio Experience, focuses on themes like empathy, hustle, patience, and self-awareness. You will often find him saying, “Legacy is greater than currency.” By this he means to highlight his long-term mindset even in the fast-paced world of social media.
GaryVee’s viral LinkedIn video on “Why Authenticity Wins in Branding” received over 3.5 million views and sparked thousands of comments from marketers and entrepreneurs. This post led to a surge in inquiries for VaynerMedia’s services, demonstrating the power of thought-leadership content in driving business results.
Approach to personal branding: Gary promotes a no-BS style, likes to offer practical wisdom, and is very passionate about advocating kindness and emotional intelligence. His mantra of “document, don’t create” has encouraged thousands of creators and entrepreneurs to stop overthinking content and start sharing their journeys authentically. What sets Gary apart is his relentless focus on attention. He doesn’t just talk about marketing tactics; he studies where people’s attention is going, and he moves fast. From Snapchat to TikTok, from NFTs to AI, Gary consistently bets early on platforms and behaviors before they hit the mainstream. From a LinkedIn perspective, the ability to stay culturally relevant is very important, and it must get showcased in your personal branding operations and actionable strategies.
5. Lorraine K. Lee
Introduction: Last but certainly not the least, we have Lorraine K. Lee on our list. Lorraine in the modern times of 2025 is certainly one of the most benefitted, relatable, and practical voices in the personal branding industry and domain. She started as a founding editor at LinkedIn itself, and that’s why she brings more personal and closer data and detail of the platform, which she firmly applies for her clients in LinkedIn personal branding. After being laid off in 2022, she used her own personal brand to successfully pivot into entrepreneurship, launching RISE Learning Solutions and building a thriving career as a keynote speaker, author, and executive coach. Her journey is a textbook example of how a strong LinkedIn presence can serve as a launchpad if you just know how to put it all together and put it to good use.
Lorraine has over 300,000 followers on LinkedIn and is recognized as a LinkedIn Top Voice. She consistently shares high-impact, bite-sized lessons on career advancement, virtual presence, and leadership branding. She teaches through LinkedIn Learning and Stanford Continuing Studies, empowering professionals with frameworks like EPIC and RAVE from her bestselling book, Unforgettable Presence. Her content focuses on real-world skills: how to show up on Zoom with presence, how to communicate with influence in Slack or Teams, and how to ensure your LinkedIn profile tells the story of the leader you are becoming.
Approach to personal branding: What makes Lorraine’s approach so effective is her blend of editorial precision, tech industry insight, and coaching clarity. Her style is clear and actionable, with no mishaps or loose ends, helping professionals become visible, influential, and remembered. Lorraine’s proof that personal branding on LinkedIn is a matter of the right intention. Irrespective of whether you’re trying to go through a career pivot, get promoted, or build executive presence, Lorraine shows you how to do it by strategically managing your visibility, messaging, and reputation. She recommends posting consistently (at least once every two days) and engaging with others’ content to boost visibility. Her own profile exemplifies this approach, with a clear headline and a cover image promoting her coaching services.
The Power of LinkedIn Analytics
The right application of analytics will help you turn data into direction for personal branding and business growth. We in the beginning of this article admitted that LinkedIn is a powerful tool for personal branding, but you can only reap its true benefits when you know how to decode its tools and exploit it to its maximum potential. To make decisions, you need raw data turned into useful information, based on which you can become an assertive decision maker.
For this you need insights. That’s where LinkedIn Analytics comes in. Whether you’re a solopreneur, startup founder, or B2B consultant, understanding your analytics can transform how you show up and grow on the platform. LinkedIn Analytics helps you track your content performance, audience growth, and profile visibility. For instance, according to LinkedIn, posts that include images receive 2x higher comment rates than those that don’t. Analytics helps you spot this kind of pattern in your own posts, allowing you to refine your content strategy with precision and according to the market need and dynamics.
With LinkedIn Analytics, individuals planning to invest in personal branding can check who is viewing their profile or engaging with their content. This is a goldmine if you're building a brand to attract a specific segment, like startup founders or hiring managers. If the analytics reveal that you’re attracting the wrong crowd, that’s a signal to tweak your messaging or tone. In essence, LinkedIn Analytics helps tune the brand signal, not just to elevate the impact.
Profile analytics also track your visibility over time. For instance, if you launch a new positioning campaign and suddenly come across a 35% spike in profile views, you know something is working. LinkedIn's own research shows that users who are active weekly see 5x more profile views than those who aren’t. These kinds of trends let you gauge your brand momentum and point out when it's time to change.
Analytics provide ROI for consultants, creators, and service providers. As of 2023, over 139 million people in the United States use LinkedIn, making it the most trusted social media platform for B2B professionals. The more data you leverage, the better your chances of making it big and successful. In a platform where attention is earned, not given, analytics become your feedback loop. If you're serious about LinkedIn personal branding, don't just post. Track, tweak, and grow with purpose.
How to choose a personal branding expert?
Now, although we have listed the top five LinkedIn personal branding experts for you. But, there is no restriction, and you can go outside the list and explore the market to check and choose any other personal branding expert or firm as per your needs. Choosing the right personal branding expert or firm is a crucial decision that can shape your professional reputation, visibility, and long-term career plans. From a founder to an executive, from a creator to a job seeker, the right branding partner can help you stage your narrative, refine your online presence, and position yourself strategically in such a manner that it will work in synergy. Here are a few pointers you should keep in mind:
- Check their portfolio; it is essential to know who they have served in the past and how they have actually helped the brand to overcome their problems. Go deep in this; look beyond what they are serving you online. Track their record, check their performances, and then only make any decision.
- We already discussed that the right approach is crucial. As an individual seeking services, make sure they share the same mentality with you, or you may later regret that they did something you weren’t ready for.
- The third aspect to remember is that your compatibility with them matters. That’s why chemistry matters. Choose someone who listens, challenges you constructively, and understands your voice and ambition. A great personal branding expert should not overshadow your personality but promote it like strategic thought partners.
- Fourth is pricing. This is pivotal; you cannot hire someone just like that without checking on their charges and fees. Here transparency in pricing, scope, and deliverables plays an integral role. Be wary of vague packages or over-promises. Ask what’s included: Do they help with your LinkedIn profile, bio, or speaking pitch? Will they coach you on thought leadership or help build your content calendar? A good personal brand strategist on LinkedIn will offer clarity on timelines, checkpoints, and outcomes.
- Lastly, check on their own personal growth and what they have done to enhance their career and personal growth along with professional development.
To summarize this, choose a personal branding firm or expert only when you have checked all the essential areas and find them right for the job.
Common Mistakes to Avoid
This section will also be covered in simple pointers so it is easy for you to read and interpret the core ideas. Personal branding itself has a lot of room for improvement; this indirectly means that it has a high probability of mistakes as well. Some are severe, and some are common. Severe mistakes cannot happen overnight, and it takes more than a team to literally sabotage something in a big way. On the contrary, we will discuss some quick common mistakes to avoid so that you can easily make your way through the whole labyrinth of LinkedIn personal branding.
- First of all, the most common mistake is lack of clarity. Always have a clear idea of what you want from your personal branding operations. The clearer you have the idea of your target, the more accurately you will hit it.
- This also dictates that when you have a sense of clarity, you will be consistent and make disciplined branding decisions. Thus, no inconsistency, which is again a commonly noticed mistake.
- Many also fall into the trap of chasing trends for visibility. Instead, focus on developing a consistent voice and content style that reflects your true identity.
- Another mistake is using professional jargon or curated content without showing your face or story.
- A very common mistake is failing to include clear calls to action. You might be posting regularly, but if your audience doesn’t know what to do next, what exactly are you doing with your content? Your brand should speak to the needs of others, not just broadcast your achievements.
- Many people delay building their personal brand because they’re waiting for the perfect photo, tagline, or content calendar. But personal branding is an evolving process. It’s better to start imperfectly and refine over time than never to start at all. In addition, some professionals invest heavily in content creation but fail to leverage their network. Personal branding is not a solo endeavor; it thrives on community. Engaging with others, collaborating, and participating in conversations can exponentially expand your reach.
The Future of LinkedIn Personal Branding
What we see today was not something we expected from LinkedIn ten years back, and the same thing will be repeated; by 2035, the whole game of LinkedIn personal branding will be on a different level on its own. We have such good LinkedIn branding consultants like Amelia Sordell, Bhavik Sarkhedi, and Sahil Gandhi, who are leaving no stone unturned to make sure they excel in their services and deliverables. Let’s see the projected future advances
- The future of LinkedIn is less about job hunting and will be more inclined towards brand building. This means slowly every employee would like to invest in giving a new shape to their profiles.
- LinkedIn itself as an organization would like to work more closely on offering personalization to its users. This trend shall come where LinkedIn integrates AI tools to offer customized profiles, and so the generic profiles will vanish.
- Your content will speak before you do. Expect more professionals to evolve into content entrepreneurs, building communities around their ideas, not just their job titles.
- With new call-to-action tools, product showcases, and portfolio embeds, profiles will function like landing pages. The best personal brands will guide visitors: here’s who I help, how I help, and where to start.
- We can also expect real-time proof of work on LinkedIn.
Statistics That Prove the Value of LinkedIn Personal Branding
Below are some basic and interesting statistics that we would want you to have a brief look at. It certainly underlines the significance of LinkedIn in the personal branding domain.
User Base: LinkedIn has over 1.2 billion users globally, with 1.4 billion monthly visits, making it the largest professional networking platform. This also shows the widespread scope of people you can cover via LinkedIn alone.
Engagement: The average LinkedIn post gets 45 likes and 4 comments, with an engagement rate of 3.85%. This stat may vary from time to time, but it highlights the potential that your post may have to become relatable and viral.
Lead Generation: LinkedIn is 277% more effective at lead generation than Facebook and Twitter. This percentage alone tells you why you should focus on LinkedIn compared to any other platform.
B2B Marketing: 40% of B2B marketers view LinkedIn as the most effective platform for high-quality leads.
Profile Views: Completed LinkedIn profiles get 30% more weekly views. See, even if you just complete your LinkedIn profile, there is a huge chance for your increased visibility and recognition.
Recruitment: Professionals with over 500 connections are 20 times more likely to be approached by recruiters. The more you build your network on LinkedIn, the better your profile will perform at places.
Live Content: LinkedIn Live videos receive 7x more reactions and 24x more comments than regular videos. This is your cue to keep videos as a part of your brand strategy on LinkedIn.
Ad Performance: LinkedIn ads result in a 33% increase in purchase intent and a 6x higher conversion rate compared to other platforms. If you are planning to run paid ad campaigns for your personal brand, LinkedIn is the right place for you.
Conclusion
And we have reached the bottom line; let me tell you, these LinkedIn personal branding experts are the masters of their field. Pick anyone, it can be Lorraine K. Lee, Gary Vee, Amelia Sordell’s Klowt or Bhavik Sarkhedi and Sahil Gandhi’s Ohhh My Brand, Blushush or Brand Professor respectively. They all have one thing in common, and that is they deliver. They offer relatable, actionable insights that anyone can apply. You don’t have to worry whether you are stuck in a branding loop or just getting started planning your first investment in personal branding. Once you partner with them, they take your problem and offer the best solution possible. Apart from this, make sure to learn all the tips and tactics we discussed in this blog and start implementing them today, track your progress with LinkedIn analytics, and watch your professional presence soar.
For further inspiration, check out their LinkedIn profiles and engage with their content. Whether you’re aiming to land a dream job, attract clients, or become a thought leader, these experts show that a strong LinkedIn personal brand is within your reach.
