One piece of content that has outperformed on the internet in almost all social media platforms is memes. Of course, today reels give it tough competition, but memes were where it all started. Today, there are millions of memes on the internet. Every day hundreds of thousands of memes are shared among netizens. In fact, from a marketing perspective, according to Forbes, businesses employing memes are 60% more likely to attract purchases.
But why do you think I am starting this blog talking about memes? Because I want to highlight a connection that joins us all to memes.
What is that connection? It's RELATABLE to everyone.
Yes, today memes are industry-based and are niche-categorized. Still, there is a palpable connection between memes as content and us all being their constant consumers.
Relatable. That’s the word for today. That’s how brand strategy firms work and emotional connections are built with customers. Those who fail, get stuck in the quagmire of their own marketing failures.
Let us break down today how brand strategy consulting truly builds customer connections. The session commences now.
Dig deep to find GOLD
A brand strategy consultant will never lie to you. That’s the job of your colleagues.
Today, businesses fail to connect emotionally with their customers because they lie to them. The more they lie, the more they decline. I know it hurts, but there is no better way to put it. It’s true.
Do they lie intentionally? No, but technically yes.
Businesses lie because they assume that their customers need exactly what they are selling. On the contrary, it should be the opposite of it. The business should sell what their customers actually need. It’s a paradox.
A brand strategy consultant digs deep into your business, your product, and your service to touch the exact raw nerve that is painful, that is bleeding, and, unfortunately, that is invisible.
Brand strategy companies invigorate organizations by crafting brand strategy solutions that allow them to relate with their customers. Most businesses spend decades in a fog and so remain invisible. A brand strategy expert takes matters into their own hands. They remove the fog and throw away the bullshit to carve actionable measures and execute them to address the emotional connect that lies beneath.
In a nutshell, most, and I repeat, most businesses lack clarity. It is a simple equation: if you are not serving clarity, you are inducing confusion. But a brand strategy company digs deep to find gold and use it strategically. Brand strategy specialists whisper to success where other brands remain stuck in a tumult.
Personal is RELATABLE.
In 2020, when Parasite won the Oscar in many categories. When Bong Joon-ho won the Oscar for best director, he came on the stage with Sharon Choi. Everything he said in Korean in his winning speech was translated by her to the whole audience.
Bong Joon-ho said, “When I was young and studying cinema, there was a saying that I carved deep into my heart. Which is the most personal is the most creative.”
The best part, Bong Joon-ho said, was that the quote was from the great Martin Scorsese.
Martin Scorsese was there in the audience and couldn’t help but smile brightly. All of a sudden, everyone in the audience stood up and gave Martin Scorsese a standing ovation.
But again, you see, the more personal you get, the more creative you become, and ultimately, it is RELATABLE. Most brands remain invisible because they reek of genericity and triviality.
A brand strategy firm understands this. They sit with you and, without any bullshit, tell you what you never hear in your boardroom meetings. These are brand strategy professionals, not glorified designers.
They work on your whole visual identity. From your website to billboards, from color palettes to typography. From alignment to engagement. They make you relate to your target audience. When this happens, conversions enhance and sales follow.
Turn connections into CONVERSIONS
I often say this: people don’t buy products; they buy the story behind them.
Stories that click, stories that connect, stories that convert. Brand strategy professionals are responsible for creating those stories for you. Stories with a narrative, an emotional connection, and, again, most importantly, stories that are RELATABLE. Whether you're selling a shoe or own an airline company. The number one question that you must ask yourself is why do people care about your product or service?
What is it that you have that your competitors don’t?
Let me give you a simple exercise. Stop reading; take a good look around your surroundings. Irrespective of where you are. Just have a good look. Now, let me tell you, whatever you are seeing there is all relatable. If it weren’t, it wouldn’t have existed in the first place.
When your customer sees your product, they should feel connected, attracted, and, yes, of course, they must find it RELATABLE.
Brand strategy companies work relentlessly to make sure your customers find you relatable. When this occurs, the customers automatically subscribe to your sales funnel and actively go through each stage, and sales occur naturally.
When you create something that directly relates to your audience. Just know that you are halfway through. The rest is on your customer’s call to close the deal. Whenever I visit my friends, I go to their place and see that a lot of times, they bought something completely out of relatability. A brand strategy firm assists you in evoking that with your business.
Professor’s Key Takeaways
When businesses invest in brand strategy companies, they think they have done their job, and now, just because they are paying, firms should report some unrealistic returns and results. It doesn’t work like that. Never has, never will. You need brand strategy professionals, not serviles.
As a brand strategy specialist, I always strive to find that emotional connection that links a customer to a product. Emotional connections can be made out of any feeling that you’ll be able to stir in the heart of your target audience. I assist brands in describing their product in the simplest way possible. When you touch upon feelings that no other brand has been able to even guess, you play on the emotional quotient of your customers.
Okay, before you go, remember this mantra: strategy is everything, clarity cuts, and consistency prevails.
