Best LinkedIn Personal Branding Experts for HR Professionals and Executives (2025)

In today’s HR landscape, a strong LinkedIn personal brand is more than a career catalyst. HR professionals and executives who establish a credible online presence can attract top talent, influence company culture, and position themselves as thought leaders. To help you achieve this, we’ve compiled a comprehensive list of the best LinkedIn Personal Branding Agencies and coaches. 

These experts (both agencies and individual consultants) specialize in elevating professional reputations on LinkedIn, with services ranging from profile makeovers to content strategy and executive branding. Whether you're a Chief Human Resources Officer aiming to boost your industry influence or an HR manager looking to advance your career, partnering with one of these HR LinkedIn coaches or personal branding agencies can be a game-changer. 

Read on for a detailed listicle of the top personal branding partners, starting with Ohh My Brand and Blushush, complete with their services, client focus, notable achievements, unique selling points, and links to connect with them. Let’s dive in to find the best LinkedIn branding agency for HR leaders and beyond!

1. Ohh My Brand (OMB)

Overview: Ohh My Brand is a premier personal branding and reputation management agency founded by Bhavik Sarkhedi. It is known for its results-driven storytelling and data-informed strategy that turns professionals into industry thought leaders. OMB addresses the growing demand for personal branding among professionals, executives, and entrepreneurs, helping clients craft unforgettable LinkedIn presences that “cut through the noise” and build trust. With bold ideas and SEO-savvy content, Ohh My Brand positions you as the go-to expert in your field. The agency has amplified over 100 personal brands globally, often achieving a 10× increase in LinkedIn profile views and a surge of inbound opportunities within months.

Services: End-to-end LinkedIn branding including profile optimization, ghostwritten thought leadership content, visual branding, SEO consulting, and digital PR for executives. OMB also offers multi-platform reputation management (through initiatives like Ra-aha and Personeur) to build, refine, and protect your online identity.

Client Focus: Entrepreneurs, C-suite leaders (including HR executives), and consultants ready to scale their influence. OMB’s tailored strategies have been used by tech startup founders, creative solopreneurs, HR heads, and other thought leaders to align their personal brand with business goals.

Notable Achievements: Founded by a best-selling author and branding expert Bhavik Sarkhedi, OMB has been recognized for securing top-tier media placements (Forbes, The New York Times, Entrepreneur) on behalf of clients. Its clients routinely transform from “unknown to known,” with some reporting a 5-10× visibility boost and rapid inbound leads in 30–60 days after implementation. In 2024, OMB was highlighted as a leading agency redefining personal branding.

Unique Selling Points: OMB fuses brand psychology with SEO-driven storytelling, ensuring your content is both authentic and algorithm-friendly. Their approach combines “storytelling expertise, tailored strategies, and tech-driven insights,” meaning your LinkedIn presence is built on compelling narratives, customized to your unique voice, and informed by analytics. This holistic method, spanning content, design, and reputation management, guarantees consistency across LinkedIn and beyond, positioning you as an authority in your niche.

Website: Ohh My Brand Official Site, Here you can find case studies and contact information to book a strategy call.

2. Blushush

Overview: Blushush is a creative personal branding agency (based in London with a global outlook) that takes a bold approach to building your online presence. Co-founded by visionary storytellers Bhavik Sarkhedi and Sahil Gandhi, Blushush started as a Webflow design studio and evolved into a one-stop shop for personal brand makeovers. The agency is “born to rescue brands from design purgatory and propel them into digital stardom,” delivering jaw-dropping websites and LinkedIn branding for clients who refuse to blend in. Every Blushush project is treated as a storytelling canvas, from on-scroll animations to visual narratives, all aligned to convey the client’s personality and value proposition in a powerful way.

Services: Comprehensive branding and design services, including deep brand discovery sessions, visual identity development (logos, brand graphics), UI/UX design in Figma, custom Webflow website development, content management, and SEO-driven performance optimization. They also craft LinkedIn profile content and thought leadership strategy as part of ensuring your digital presence is cohesive across your website and LinkedIn.

Client Focus: Blushush works with entrepreneurs, creative founders, and scaling business leaders across industries (from fintech startups to personal brands in creative fields) who want a distinct and polished online identity. Their approach is especially suitable for professionals who value high-end design and narrative, e.g. HR leaders rebranding themselves, startup CEOs, or consultants looking to stand out. Blushush’s co-founders’ combined expertise in brand strategy and content means clients get both visual flair and messaging clarity.

Notable Achievements: Founded by a bestselling author (Bhavik) and an experienced brand strategist (Sahil), Blushush has quickly gained a reputation for design excellence and storytelling. While relatively new, the agency’s portfolio boasts successful rebrands of multiple international startups and personal brands. Their work has been praised for dramatically improving online engagement and conveying founder visions with creativity and impact.

Unique Selling Points: Story-driven design is Blushush’s hallmark. They reject cookie-cutter templates and instead embrace full creative freedom, ensuring every site and LinkedIn profile they touch is one-of-a-kind. Blushush places storytelling at the heart of web design: on-scroll animations, custom interactive elements, and cohesive brand narratives that make your personal brand impossible to ignore. The blend of strategic thinking (Sahil’s forte) with branding expertise (Bhavik’s forte) means you get an immersive digital presence that not only looks stunning but also communicates your story effectively.

Website: Blushush Agency Website – Explore their design portfolio and get in touch for a consultation (they often offer a free initial call to discuss your branding needs).

3. Brand of a Leader

Overview: Brand of a Leader is a premium personal branding agency based in Canada, founded by Nader Sabry. It specializes in elite executive branding, serving Fortune 500 C-suite executives, venture-backed founders, and emerging business leaders who want top-tier positioning. This agency operates on the philosophy that your personal brand should be as powerful as your business brand. Brand of a Leader provides white-glove branding services that often include elements like keynote speech development and deep personal storytelling to elevate one’s executive presence. Their clients have used these services to land major media features and establish themselves as category leaders in their industries.

Services: Full-spectrum executive branding services, including LinkedIn ghostwriting (regular content creation under your voice), keynote and presentation content development, digital presence audits (to assess and improve Google/LinkedIn results), one-on-one branding strategy coaching, and brand messaging frameworks. Essentially, they ensure every aspect of your personal brand, both online and offline, is strategically crafted, from your LinkedIn profile to your conference bio.

Client Focus: High-level executives (C-suite, VP-level) and founders, particularly those aiming for thought leadership at a global or industry level. Brand of a Leader’s clientele often includes CEOs seeking investor attention, CTOs or CHROs (Chief HR Officers) aiming to become public thought leaders, and even venture capitalists or business authors. Their focus is on “elite branding,” making them an excellent fit if you want a bespoke, premium service to sculpt an influential public persona.

Notable Achievements: Brand of a Leader’s clients have landed features in Forbes and other top media, secured coveted keynote speaking gigs, and taken on industry thought leadership roles after working with the agency. Nader Sabry, the founder, is known for his deep expertise in branding psychology and has been involved in high-profile branding projects. The agency’s success stories include executives who transitioned from relative anonymity to becoming recognized leaders in their niches, thanks to the strong personal brands built by this team.

Unique Selling Points: This agency emphasizes deep psychological positioning, meaning they go beyond polishing your LinkedIn profile. They dig into your values, leadership style, and unique story to create a brand that genuinely resonates with your target audience. Their storytelling is strong and strategic, often unearthing personal anecdotes or insights that make an executive’s brand memorable. Brand of a Leader is also known for its white-glove service with custom, premium packages (no one-size-fits-all). If you need confidentiality and precision, for instance for a stealth job search or sensitive career move, their discreet yet powerful approach (zero fluff, all substance) is a major draw.

Website: Brand of a Leader, Find more about their elite offerings and see testimonials from top executives.

4. The Human Reach

Overview: The Human Reach is a U.S.-based personal branding agency founded by Kassy Cho that puts thought leadership and values front and center. The agency’s mission is to amplify diverse voices and mission-driven professionals on LinkedIn. The Human Reach is particularly unique in that it intertwines personal branding with diversity, equity, and inclusion (DEI) principles, ensuring that each client’s authentic values and voice shine through. They have helped creatives, underrepresented founders, and purpose-driven executives Build Their Brand on LinkedIn that increases visibility and sparks meaningful engagement around their message.

Services: Narrative building (crafting your personal story or founder’s story), LinkedIn profile makeovers, content strategy and ghostwriting with a focus on thought leadership articles/posts, and DEI-focused storytelling consultations. They also provide profile optimization services and engagement strategies to grow your network. Every piece of content is aligned with your core values and the change you want to see in your industry.

Client Focus: The Human Reach is ideal for mission-driven professionals, for example, HR leaders championing diversity initiatives, social entrepreneurs, creative professionals, and underrepresented founders who want to make a mark. If you have a cause or a strong value-based perspective as part of your brand, this agency will help you articulate it powerfully on LinkedIn. They’ve worked with clients ranging from non-profit executives to tech innovators who prioritize inclusion and social impact.

Notable Achievements: Known for bold and authentic branding, The Human Reach has successfully elevated clients to become recognized advocates and thought leaders in their fields. Clients often report significant increases in visibility and engagement, especially around values-driven content. For instance, after a Human Reach rebrand, professionals have seen their LinkedIn posts about culture, people, and inclusion reach far wider audiences, leading to speaking invitations and collaboration opportunities. Founder Kassy Cho’s background in journalism and viral content (she’s an ex-BuzzFeed journalist) adds to the agency’s credibility in storytelling.

Unique Selling Points: Values-led branding is the standout USP here. The Human Reach ensures your personal brand is polished and purposeful. They excel at weaving DEI and personal values into your professional narrative, which can greatly differentiate you on LinkedIn. The tone they craft is bold and humanizing, helping leaders show vulnerability and vision, alongside their accolades. This approach builds trust and a loyal following. The Human Reach delivers a branding experience with depth and integrity.

Website: The Human Reach, Visit their site or LinkedIn page to learn how they highlight diverse voices and to see examples of values-driven personal branding in action.

5. Executive Brand (The Executive Brand)

Overview: Executive Brand (sometimes referred to as “The Executive Brand”) is a U.S.-based agency offering highly confidential and strategic personal branding for senior corporate leaders. While the founder operates behind the scenes (maintaining a low public profile), the agency’s impact is very visible in the careers of its clients. Executive Brand caters to those at the top of the corporate ladder, or aiming to get there, by refining their professional image and messaging. With an emphasis on discretion, they help clients project authority and credibility, focusing on tangible outcomes like career advancement.

Services: Executive presence coaching (one-on-one coaching on how to present yourself as a leader both online and offline), in-depth LinkedIn profile audits and rewrites, ghostwriting for LinkedIn posts and articles, and personal brand strategy consultations. They often assist with board bio preparation and networking strategy as well. Everything is delivered with a focus on professionalism and subtlety, ensuring the executive’s brand is enhanced in a tasteful way.

Client Focus: Senior executives in corporate sectors such as finance, healthcare, law, and technology are the primary clients. This includes senior VPs, directors, C-suite executives (CEO, CFO, CHRO, etc.), and even board members who need to shape how they’re perceived. If you are a high-level corporate leader (or aspire to be one) who needs a stronger personal brand for that next promotion or board appointment, Executive Brand specializes in exactly that scenario.

Notable Achievements: Executive Brand has a track record of helping senior VPs land C-suite roles through strategic brand enhancements. Their behind-the-curtain approach has supported numerous executives in making successful career leaps. While specific client identities are confidential, the outcomes speak loudly: improved success in job interviews, increased follower counts by influential peers, and profiles that impress recruiters and stakeholders. Their no-nonsense branding style often resonates well in conservative industries where credibility is paramount.

Unique Selling Points: Discreet, powerful branding with zero fluff, that sums up Executive Brand’s USP. They understand that busy executives have no time for social media hype; they need results. So, the focus is on substance over style: conveying your leadership impact, track record, and vision in a compelling yet authentic way. Another key point: confidentiality. If you’re engaging in personal branding while still employed (common for HR execs or others eyeing a move), you can trust this agency to handle things sensitively. In short, Executive Brand offers the polish and strategy of a PR firm combined with the personal touch of an executive coach, all tailored for top-tier professionals.

Website: The Executive Brand, (Note: The agency keeps a low profile online; you may need to reach out directly for info. Also check their LinkedIn presence for any insights or to contact the team.)

6. Beacon Digital Marketing

Overview: Beacon Digital Marketing is a hybrid B2B marketing and LinkedIn personal branding agency led by CEO Whitney Parker Mitchell, based in New York. While a full-service marketing firm, Beacon Digital has carved out a niche in blending executive personal branding with corporate marketing, especially for companies in cybersecurity, fintech, SaaS, and other B2B tech sectors. The idea is to elevate both the company and its leaders in tandem. For HR professionals in tech or marketing leaders in HR tech companies, Beacon Digital’s approach ensures your LinkedIn activity supports both your personal career and your organization’s growth.

Services: A broad suite including content strategy (for both personal and company pages), LinkedIn ghostwriting for executives, LinkedIn profile optimization, as well as paid LinkedIn ad campaigns to boost visibility. They often integrate personal content with company content calendars. Other services include thought leadership material development (like whitepapers under an executive’s name), PR outreach, and analytics tracking to measure the impact of personal branding on lead generation.

Client Focus: Tech and SaaS leaders, e.g., founders and C-level execs of startups in cybersecurity, fintech, enterprise software, etc., are a major focus. They also work with marketing teams who want to build up their CEOs’ or other execs’ brands as part of a holistic marketing strategy. For example, an HR tech startup’s CEO might engage Beacon to raise their LinkedIn profile, thereby attracting both customers and talent. The firm’s B2B specialization means they understand industries where LinkedIn is a primary arena for networking and sales.

Notable Achievements: Beacon Digital’s integrated approach has led to elevated founder visibility that parallels company growth, meaning their clients have seen personal follower increases and real business outcomes like more investor attention, easier recruitment, or improved trust with clients. Whitney Parker Mitchell and her team have been recognized in the marketing community, and they publish case studies showcasing significant growth in LinkedIn engagement for executives. One case study noted how a fintech CEO’s consistent LinkedIn presence (crafted by Beacon) directly contributed to a spike in demo requests for the company’s product.

Unique Selling Points: Holistic visibility is Beacon Digital’s promise; they uniquely merge personal brand and company brand to work in harmony. They ensure synergy: your posts reinforce company messaging, and company news bolsters your personal credibility. This is especially important for HR leaders who want their own brand to reflect well on their company (and vice versa). Beacon also stands out for bringing in paid amplification; if appropriate, they use LinkedIn ads to expand reach, something many personal branding firms typically do not. The result is a well-rounded, marketing-driven approach to personal branding that’s measurable and aligned with business objectives.

Website: Beacon Digital Marketing, Check out their services page for “Executive Branding” or their blog for insights on LinkedIn strategy for B2B.

7. LinkedIn Creators Hub

Overview: LinkedIn Creators Hub is a global, remote community run by a team of LinkedIn experts dedicated to helping professionals grow their influence on the platform. Think of it as a club or program for accelerating your LinkedIn presence. For HR professionals who prefer a collaborative learning environment (perhaps you enjoy group coaching or peer feedback), this Hub provides a space to learn personal branding “growth hacks” and content strategies that have been proven by LinkedIn content creators.

Services: The Hub offers bootcamps, group coaching sessions, and online courses on LinkedIn content creation and personal branding. Topics include how to create viral LinkedIn posts, building a content calendar, improving engagement (comments/likes), and leveraging features like LinkedIn Live. They also may provide one-on-one consults or mentorship matches. Essentially, it’s an educational resource: instead of doing the work for you, they teach you how to manage your own personal brand effectively.

Client Focus: Marketers, content creators, and solo entrepreneurs are explicitly mentioned as beneficiaries, but the community is open to any professional serious about LinkedIn growth. HR professionals who want to become LinkedIn thought leaders (sharing HR insights, workplace culture tips, etc.) can fit right in here. It’s also great for those on a budget or who want to personally own their branding journey rather than outsource it completely. The group setting can be motivating; seeing peers succeed pushes you to step up your LinkedIn game.

Notable Achievements: The LinkedIn Creators Hub boasts success stories of individuals who grew from zero to 20K+ followers through their programs. Many participants have gone on to become LinkedIn Top Voices or seen significant career opportunities (like speaking engagements or job offers) as a result of their boosted online presence. The community aspect means a rich network; members often collaborate, share each other’s content, and help boost visibility mutually.

Unique Selling Points: Community and continuous learning are the big USPs. Unlike a one-time service, when you join this Hub you’re plugging into an ongoing support system. You’ll get real-time feedback on your posts, accountability to keep you posting consistently, and the latest tips as the LinkedIn algorithm evolves. It is also one of the more affordable personal branding options (group programs often cost less than bespoke services). And because it’s run by multiple LinkedIn experts, you gain diverse perspectives, from people who’ve actually grown large followings themselves. In essence, LinkedIn Creators Hub turns the often solitary task of personal branding into a team effort where everyone involved is aiming to grow together on LinkedIn.

Website/LinkedIn: You can find them on LinkedIn by searching “LinkedIn Creators Hub.” It’s likely a LinkedIn group or page where you can request to join or learn about upcoming cohorts.

8. The Thought Partner

Overview: The Thought Partner is a UK-based personal branding agency founded by Sarah Belcher that specializes in thought leadership content and high-level writing support. True to its name, the agency acts as a partner in shaping and communicating your ideas. They work extensively with subject-matter experts and leaders in fields like tech, education, healthcare, and social impact, helping them distill abstract or complex ideas into compelling narratives for LinkedIn and other platforms. For HR executives with deep expertise (like HR analytics, organizational psychology, etc.), 

Services: Ghostwriting and content development for thought leadership, including long-form LinkedIn articles, blog posts, op-eds, newsletters, and even book or whitepaper editing. They also assist with LinkedIn publishing strategy, personal website copy for thought leaders, and speaker profiles. In short, they handle the heavy lifting of writing and content so you can focus on your ideas. Additionally, they offer strategy sessions to identify your personal brand message and legacy goals.

Client Focus: Mid-level to elite professionals in tech, education, health, and social impact sectors. This could be a tech lead or HR tech founder with innovative ideas, a healthcare administrator with a message on patient care, or a social enterprise leader. Many clients are those who want to influence policy, drive industry conversations, or build a legacy through ideas. If you have expertise that you want to share more widely but struggle to find the time or words, this agency’s focus on “abstract writing” and thought leadership is a perfect match.

Notable Achievements: Clients of The Thought Partner often go on to land podcast interviews, panel discussions, and speaking engagements as a direct result of the polished content and heightened profile the agency helps them achieve. For example, a client in the education sector might start getting invitations to speak at conferences after a series of insightful LinkedIn articles ghostwritten by the team gain traction. The agency has been pivotal in turning behind-the-scenes experts into publicly recognized thought leaders.

Unique Selling Points: Legacy-building thought leadership is the core of their approach. They are about substance. Sarah Belcher’s team excels in capturing a client’s authentic voice and deep knowledge, and then amplifying it in a way that engages both industry peers and general audiences. They measure success not only in likes, but in the opportunities that come your way as a result of your enhanced reputation. Furthermore, because they focus on a select set of sectors, they bring valuable context to the content (understanding industry jargon, trends, and sensitivities). Choosing The Thought Partner means you get a high-caliber editorial ally to ensure your personal brand content is intellectually strong and impactful.

Website: The Thought Partner, they primarily operate via LinkedIn and referrals.

9. Bell + Ivy

Overview: Bell + Ivy is a personal branding and digital marketing agency co-founded by Cynthia Johnson in Santa Monica, CA. Cynthia Johnson is a globally recognized marketing professional and author, and under her leadership Bell + Ivy has become known for melding PR, SEO, and personal branding into one powerhouse service for executives. For HR leaders and executives, Bell + Ivy brings a robust understanding of online reputation; they manage LinkedIn profiles and broader media presence. The firm has worked with entrepreneurs and companies to build personal Brands Strategists Brands that support both career and business growth.

Services: Two core service lines: Elite Personal Brand Management and Personal Brand Development (as noted in interviews with Cynthia). Elite management is a full-service package for established leaders; it might include comprehensive LinkedIn content management, securing guest articles or speaking gigs, press features, and overall brand strategy. Brand development services are for rising professionals and include profile optimization, content strategy, and coaching. Additionally, Bell + Ivy provides traditional digital marketing and PR services, which means clients can get support with website building, SEO, and social media beyond LinkedIn.

Client Focus: Bell + Ivy works with a wide range of clients globally, from CEOs and executives to celebrities and startup founders. In the HR realm, an example client could be a CHRO who wants to become a thought leader in workplace culture or a founder of an HR consultancy scaling their visibility. The agency’s cross-disciplinary expertise (marketing and branding) makes them suitable for those who want their personal brand to dovetail with their company’s brand. Cynthia’s personal influence (as an Entrepreneur magazine contributor and social media influencer) attracts clients in tech, entertainment, and more.

Notable Achievements: Cynthia Johnson herself was named one of the “10 Personal Branding Experts to Follow” by Entrepreneur Magazine, highlighting her authority in this space. Under her guidance, Bell + Ivy has helped clients secure features in major publications and was an early pioneer in personal branding as a formal service. Cynthia authored “Platform: The Art and Science of Personal Branding” (2019), cementing the agency’s methodologies in a bestselling book. Additionally, she’s been on the Forbes Agency Council and her firm has been involved in campaigns that got client executives listed as Forbes 30 Under 30, LinkedIn Top Voices, etc.

Unique Selling Points: Integration of personal brand with PR/marketing; Bell + Ivy does view personal branding in a silo. Their team can simultaneously refine your LinkedIn presence and pitch you to media outlets or secure you a spot on a conference panel. This dual approach means your personal brand gains broad visibility. Another USP is their expertise in SEO for personal branding: they work to ensure that when someone Googles you, the results (your LinkedIn, articles, interviews) all bolster your desired image. The agency’s bi-coastal and international experience (Cynthia has worked globally) means they can tailor your brand for different markets if needed. In summary, Bell + Ivy offers a big-picture approach, making them ideal for executives who want a consistent brand across LinkedIn, press, and beyond.

Website: Bell + Ivy, on their site, you can read about their team (including Cynthia’s profile) and see case studies of how personal branding and digital campaigns intersect. Their contact page allows you to inquire about personal branding programs specifically.

10. SimplyBe. Agency (Jessica Zweig)

SimplyBe. Agency, led by CEO Jessica Zweig in Chicago, is a premier personal branding firm with a mantra of authenticity. Jessica Zweig has become a notable name in personal branding, especially after publishing her book "Be: A No Bullsht Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself." SimplyBe. empowers clients, often women executives and entrepreneurs, to embrace their unique voice and broadcast it confidently. The agency is known as a disruptor in the personal branding space, bringing both creative flair and strategic rigor to building a brand. Jessica often says personal branding is an act of service, not vanity, and that ethos permeates the agency’s work.

Services: SimplyBe. offers a signature personal branding program that typically starts with a personal brand discovery, uncovering your "why," your core message, and story. From there, services include branding strategy development, content creation (for LinkedIn, Instagram, blogs, etc.), visual branding (photo shoots, personal brand style guides), and PR/media coaching. They also conduct sold-out workshops and keynotes for teams or groups on personal branding. Clients can engage in one-on-one branding accelerators or group sessions, depending on their needs. The deliverables often encompass a polished LinkedIn profile, a content calendar, a personal website or landing page, and a clear personal brand narrative.

Client Focus: This agency's client focus is on corporate executives, entrepreneurs, creatives, and thought leaders who want to become more visible and “obsession-worthy” in their industry. SimplyBe. has a reputation for working with many female leaders and founders, helping them break through in male-dominated industries, but they work with all genders. Clients include teams at corporations like Google, Salesforce, Nike, Red Bull, and individual leaders such as authors and influencers. HR professionals aiming to build their brand on LinkedIn as employee experience gurus or culture experts, for instance, will find SimplyBe.’s focus on authenticity very appealing.

Notable Achievements: Jessica Zweig has been named a “Personal Branding Expert” by Forbes and a “Top Digital Marketer to Watch” by Inc. She also won the Gold Stevie® Award for Female Entrepreneur of the Year (Business Services) in 2018 and the Silver Stevie in 2019, evidencing the business impact of her agency. Under her leadership, SimplyBe. has grown a prestigious client list, and Jessica’s podcast “The SimplyBe. Podcast” has become a top-ranked marketing podcast. Many clients credit SimplyBe. with transformative outcomes: gaining tens of thousands of followers, securing book deals, or simply achieving a newfound confidence and clarity in how they present themselves.

Unique Selling Points: Authenticity is the most important unique selling point. The SimplyBe. team operates on core values like kindness, truth, and service in branding. Their unique methodology, which Jessica details in her book, helps individuals identify what genuinely sets them apart, and then amplify that, instead of crafting a persona that is untrue to them. This means the brands they build tend to have longevity and real connection with audiences. Another USP is that Jessica and her team have personal influencer experience. Jessica, for example, was a celebrated “It Girl” in Chicago’s media scene before launching the agency. They practice what they preach, so they bring first-hand knowledge of growing a personal brand online. Lastly, SimplyBe. emphasizes that personal branding is a social responsibility, not vanity, a refreshing take that often resonates with purpose-driven leaders who might otherwise shy away from self-promotion.

Website: SimplyBe. Agency is the place to learn about their “Be.” methodology, read case studies, and contact the team. Jessica’s personal site and social media, especially Instagram and LinkedIn, also showcase the vibrant community and insights around the SimplyBe. brand. These LinkedIn Personal Branding Experts have built a fantastic company.

11. Carol Kaemmerer

Carol Kaemmerer is an executive LinkedIn branding coach and speaker who has been helping senior leaders craft their online presence for over a decade. Based in the US, Carol pivoted into this career after a long corporate marketing stint, and she’s since become one of LinkedIn’s foremost experts for executives. She is the author of the award-winning book "LinkedIn for the Savvy Executive," which is highly regarded as a practical guide for leaders to leverage LinkedIn. Carol’s approach is very hands-on and personalized. She often works one-on-one with C-suite clients, including HR executives, to articulate their authentic brand and communicate it with polish and tact on LinkedIn.

Services: One-on-one executive branding coaching is her flagship service. This includes LinkedIn profile optimization, strategic advice on LinkedIn activity (what to post, how to engage), and often ghostwriting or editing of profile sections and posts. She also offers an online course called “LinkedIn Leaders Lab” and workshops for corporate teams on LinkedIn best practices. Furthermore, Carol provides speaking and training sessions. For example, she might train an HR leadership team on how to represent the company brand via personal LinkedIn use.

Client Focus: Carol specifically targets senior leaders, C-suite executives, and their companies. This includes CEOs, CFOs, CHROs, and board members, often in mid-to-large corporations. Many of her clients are going through career transitions, such as preparing for a board role or a CEO succession, and need to update their online presence to reflect that level of professionalism. HR executives will find that Carol understands the sensitivities of HR communications. She helps HR leaders showcase their achievements, like culture initiatives or talent acquisition successes, in a way that aligns with their employer’s brand.

Notable Achievements: Carol has garnered significant recognition. In 2022, The American Reporter named her one of the “Top 6 Personal Branding Experts to Follow,” noting how her work enables executives to attract right-fit opportunities. In mid-2024, MSN recognized Carol as one of the “Top 8 branding experts” for her game-changing insights. Her book "LinkedIn for the Savvy Executive" hit #1 Best Seller on Amazon in its category and is featured on BookAuthority’s list of Best LinkedIn Books of All Time. Carol is also a Professional Member of the National Speakers Association, often gracing conferences, including HR and leadership events, to talk about personal branding.

Unique Selling Points: Carol’s forte is authentic personal branding with a gentle touch. She emphasizes that “your personal brand, well articulated on LinkedIn, is your best protection against business factors beyond your control.” Coming from a marketing communications background, she has a keen eye for messaging. Her clients’ LinkedIn profiles read more like compelling executive bios and less like resumes. Carol also stays current with LinkedIn features and algorithms, ensuring her advice is up-to-date. Clients often praise her clear, intentional approach and the confidence they gain from working with her. As an independent coach, not a big agency, she offers a highly personalized experience, so you are working directly with the expert herself. This is ideal for top leaders who prefer discretion and a tailored approach rather than a team of juniors handling their profile.

Website: Carol Kaemmerer’s Official Site is where you can find information on her coaching packages, enroll in her LinkedIn online course, read her articles, and see testimonials. Carol is also active on LinkedIn; following her there will give you a taste of her style and tips.

12. Donna Serdula (LinkedIn-Makeover)

Donna Serdula is often credited as the pioneer of LinkedIn profile optimization. Back in 2009, she founded Vision Board Media and the website LinkedIn-Makeover.com when she realized that LinkedIn profiles could be so much more than online resumes. Since then, Donna and her team have helped thousands of professionals transform their LinkedIn presence. If you’re an HR professional looking for a top-to-bottom revamp of your profile or a senior executive wanting your LinkedIn to truly shine, Donna’s services are among the most established and trusted in the field. She is also the author of “LinkedIn Profile Optimization For Dummies,” a definitive guidebook on the subject.

Services: LinkedIn Profile Writing Services and optimization are her flagship service. You can work directly with Donna or one of her trained writers to rewrite your profile (headline, summary/about section, experience entries, etc.) to be both keyword-optimized and compelling. Beyond that, her company provides LinkedIn strategy consulting (how to use LinkedIn for networking or job search), resume writing (through her team), and even executive biography writing for use outside LinkedIn. There are also DIY resources like her books and webinars for those who prefer learning to do it themselves.

Client Focus: Donna’s services cater to a broad range of clients, from new graduates to senior executives. However, being a foremost expert in profile optimization, she attracts many executives, sales leaders, and professionals in transition who understand the value of a strong profile. HR professionals often use her services either for themselves or even gift a session to employees going through outplacement. With a team of over 40 writers, LinkedIn-Makeover can handle volume as well, for instance, updating profiles of an entire HR department to convey a consistent employer brand. Consistent Branding Improves Your Marketing Results and helps the company present a unified front.

Notable Achievements: Donna Serdula’s impact is evidenced by her media features. She’s been featured on Forbes, Business Insider, Time’s Money, Wall Street Journal’s MarketWatch, LA Times, NBC, and more. This media presence underscores that she is a go-to expert when news outlets discuss LinkedIn best practices. She has personally helped over 6,000 clients and counting with their profiles, including high-level executives at Fortune 500s. Her book "LinkedIn Profile Optimization For Dummies" has become a staple for career coaches and DIYers alike. In short, she has built an industry around LinkedIn profile optimization, turning what was once a niche concept into a standard career strategy.

Unique Selling Points: Experience and scale are key selling points. Donna pioneered the concept of LinkedIn profile makeovers, which means her methodologies have been tested and refined over many years. Her proprietary “LinkedIn 4-point methodology” ensures every profile tells a story, includes the right keywords, and speaks to the client’s target audience. Another USP is her team of certified writers, each trained personally by her to ensure consistent quality. This means if you go through LinkedIn-Makeover, you are getting the collective expertise of a large team, not just an individual. Turnaround is usually efficient as well, thanks to this team approach. Yet, despite the scale, Donna’s brand has a personal touch. She is very engaged with the LinkedIn community, often sharing free tips and even doing occasional profile reviews on her blog. Her longevity in this space also means she has seen LinkedIn’s evolution and can adapt strategies to current trends, such as incorporating LinkedIn’s creator mode features or avoiding outdated buzzwords.

Website: LinkedIn-Makeover is where you can see service packages, before/after examples of profiles, and client testimonials. You can also find Donna Serdula on LinkedIn. Her profile is a showcase of what an optimized LinkedIn should look like, if you want to follow her advice and insights.

13. William Arruda (Reach Personal Branding)

William Arruda is often called the “father of personal branding” and is a globally acclaimed expert in the field. He is the founder of Reach Personal Branding, one of the first personal branding consultancies, and has over 20 years of experience helping professionals and organizations build authentic brands. 

For HR professionals and executives, William Arruda’s influence is hard to miss. He is a motivational keynote speaker and trainer who has worked with Fortune 100 companies to instill personal branding as a leadership competency. He co-created the 360° Reach Personal Brand Survey (widely used for personal brand assessment) and has written books such as “Digital You: Real Personal Branding in the Virtual Age.” If you want thought leadership straight from the top authority or programs to scale personal branding within your organization, William Arruda is the go-to guy.

Services: William provides a variety of services. These include keynote speaking and corporate workshops, often hired by companies to inspire employees to build their brand on LinkedIn and beyond. He also offers training programs, such as his Personal Branding certifications for coaches and HR, which are useful if you as an HR leader want to champion personal branding internally. He provides limited personal consulting for senior executives. 

Through Reach Personal Branding, he also offers online courses and tools. For example, the 360° Reach survey helps individuals get feedback on their brand from colleagues. Essentially, rather than writing LinkedIn profiles, William’s services are about teaching you how to build and maintain your personal brand. He calls this “personal branding with a capital B.”

Client Focus: His client focus is on career-minded professionals across all industries, with a special emphasis on corporate leaders. He’s worked with employees and exec teams at companies like American Express, LinkedIn (the company itself), Gucci, BP, Nestlé, and Microsoft, and many more. 

For HR executives, William’s approach often ties personal branding to employee engagement. He might help HR teams learn how to encourage employees to be brand ambassadors on LinkedIn, for example. His personal coaching, when he takes on individuals, is typically reserved for top executives or high-profile entrepreneurs looking to maximize their influence.

Notable Achievements: William Arruda has been credited with turning the concept of personal branding into a global industry. He was named the World’s #1 Branding Expert in 2022 and 2023 by Global Gurus, a notable accolade in the coaching and leadership space. He received the International Coaching Federation’s Chair Award for his contributions to coaching. 

Media wise, he’s everywhere, featured in over 1,000 publications (Time, Fast Company, Financial Times, Forbes, etc.) and has appeared on TV networks like BBC, CBS, and NPR. His Forbes column on personal branding has over 10 million views. In summary, his thought leadership has shaped how personal branding is practiced in corporate settings today. These are some of the frameworks for brand strategies he has pioneered.

Unique Selling Points: Thought leadership and credibility are his unique selling points. William is literally an authority who trains the trainers. His approach gives people permission to “banish conformity and embrace individuality” in their careers. For an HR leader, engaging with Arruda or his content means you are getting a big-picture, motivational perspective on personal branding, which is less about the tactical tweaks and more about mindset and long-term strategy. 

He is particularly known for connecting personal branding to employee engagement and leadership development, proving that when employees cultivate their brand with authenticity, it benefits the company too. Another unique aspect is his suite of personal branding tools and assessments. These are research-based and widely adopted. For instance, many HR departments use his 360° Reach survey as part of leadership development programs. Overall, William Arruda’s services are best if you want to invest in yourself or your team at a deeper level to understand the why and how of branding oneself for sustained career growth.

Website: WilliamArruda.com is where you can find information on his keynotes, training programs, and publications. Also visit Reach Personal Branding for resources like the 360° Reach survey. Following William on LinkedIn and Forbes will also yield regular gems of personal branding advice.

14. Dr. Amit Nagpal

Dr. Amit Nagpal is India’s leading voice in business storytelling and personal branding. With nearly three decades of experience in media and marketing, Dr. Nagpal has honed a coaching practice that helps CXOs and senior professionals craft boardroom-ready narratives. He operates at the intersection of storytelling and personal brand strategy, making him a sought-after coach for leaders who want to present a compelling story to stakeholders, whether on LinkedIn, in interviews, or within their organizations. He is also the President of Bloggers Alliance, a network for bloggers and content creators, and co-author of a book on personal branding and storytelling, underscoring his thought leadership in this domain.

Services: Dr. Nagpal offers personal branding and storytelling coaching on a one-to-one basis. His signature approach, as he puts it, is turning your “Story into Strategy.” In practice, that involves sessions to draw out your career journey, identify your unique value and anecdotes, and then integrate those into your LinkedIn profile, resume, or even in how you communicate as a leader. 

He coaches on content creation, like how to blog or post on LinkedIn effectively, public speaking narratives, and even Twitter for thought leadership. Additionally, he provides training for corporate teams on business storytelling. If you’re preparing for a board role, he has a special program called “Your Board Profile” to help leaders position themselves for board director opportunities.

Client Focus: Dr. Nagpal's client focus is on aspiring Independent Directors, CXOs, and senior leaders primarily in India and Asia, though he has international clients too. Many of his coachees are technical experts, such as CIOs or engineers turned managers, or functional leaders, such as HR heads or finance heads, who need help translating their rich experience into a narrative that others can easily grasp and appreciate. HR professionals who want to move to higher leadership or advisory roles will find Dr. Nagpal’s approach useful for framing their experiences, like driving cultural change or talent strategy, as engaging stories that resonate in the C-suite or boardroom.

Notable Achievements: Dr. Amit Nagpal has personally coached over 100 CXOs and senior professionals, helping them enhance their brands and often land new opportunities. He has over 29 years of experience in the field, which includes work in media and academics. He possesses a PhD and has been an educator, which adds depth to his coaching style. 

Awards include the Dr. S Radhakrishnan Memorial National Media Network Award (2017) for contributions to online media, and Blogger of the Year Award (2017). These speak to his excellence in content and storytelling. His book “Personal Branding, Storytelling and Beyond” (co-authored) further establishes his authority and has been well-received in professional circles.

Unique Selling Points: Storytelling as a strategy is Dr. Nagpal's unique selling point. His philosophy is that authenticity and storytelling are at the heart of a strong personal brand. His coaching digs into your personal and professional life to find the narratives that highlight resilience, innovation, or leadership, which can then differentiate you on LinkedIn or in interviews. Another USP is his focus on the “boardroom narrative.” 

For those aiming for board positions or C-level roles, he ensures your personal brand conveys strategic thinking and credibility at that level. Being based in India, he also brings a multicultural understanding, which is useful for leaders in emerging markets or anyone looking to position themselves in a global context. Clients often remark that working with him improved their LinkedIn profile and gave them clarity and confidence in how they speak about themselves. Furthermore, his style is described as combining inspiration with humor, making the coaching process enjoyable and motivating.

Website: DrAmitNagpal.com is the place to learn about his coaching packages, read his blog posts on storytelling, and even schedule a free 30-minute consultation. He is active on LinkedIn as well, where he shares tips and showcases client successes.

15. ProResource (Judy Schramm)

ProResource is a specialized marketing agency founded by Judy Schramm that focuses on building powerful, authentic LinkedIn brands for CEOs and leaders. With over 14 years in operation, ProResource has become a go-to for executives, especially in tech, who want a strong presence on LinkedIn but lack the time or know-how to maintain one. 

Judy Schramm and her team essentially act as ghostwriters and strategists for busy executives. They manage your LinkedIn so you can focus on running the company. For HR executives, ProResource’s model can be appealing if you are essentially the “people face” of your company and want to use LinkedIn as a platform to enhance employer branding and thought leadership without neglecting your other duties.

Services: ProResource offers done-for-you LinkedIn management. This includes writing or revamping your LinkedIn profile, developing a content strategy (what topics you should post about to meet your goals), writing LinkedIn posts or articles on your behalf, and even interacting (commenting, networking) under your guidance. They also help with LinkedIn outreach campaigns if you want to connect with certain influencers or prospects. Additionally, they produce content like blogs or whitepapers that can be shared on LinkedIn and can manage LinkedIn ad campaigns for personal or employer branding. All of these services aim to raise your visibility and achieve your business goals faster via LinkedIn.

Client Focus: The agency explicitly markets to CEOs, founders, and senior executives, with many clients in the tech and SaaS space (startups, IT services, etc.). Judy’s team understands the mindset of technical leaders who may not love self-promotion, so they help find a comfortable approach. That said, they have also worked with executives in other fields, such as consulting, finance, and HR leadership. 

An HR executive using ProResource might be someone who just became a CHRO and wants to establish thought leadership, or perhaps a seasoned HR VP aiming to step into a more visible role as a speaker or author. ProResource also partners with marketing departments. For example, a marketing VP might bring them in to polish the LinkedIn profiles of the whole executive team as part of a branding initiative.

Notable Achievements: Over 14 years of experience and more than 2,500 executive clients served, those numbers speak volumes. The fact that ProResource has a team of over 12 members and has sustained results for more than a decade indicates their methods are reliable. Testimonials on their site include executives from Cisco, Alelo Inc., and other companies praising how ProResource helped them become thought leaders and see “tremendous results,” like improved conversions from LinkedIn ads and better engagement. Judy Schramm herself has written an eBook on LinkedIn branding for CEOs and is often cited in articles about executive LinkedIn usage. The firm’s longevity and client roster position it as a trusted partner for executives who value professionalism.

Unique Selling Points: Hands-off convenience for the client and hands-on expertise from the team are their unique selling points. ProResource’s value is that they do the heavy lifting and consistency of LinkedIn for you, but in your voice. Their process usually involves interviewing the executive to gather their stories and perspectives, and then translating that into content, so it remains authentic. They pride themselves on creating an “authentic, impressive presence with minimal time from you,” which busy leaders appreciate. 

Another USP is that they focus on LinkedIn for lead generation and credibility, not just vanity metrics. Case in point, their testimonials mention concrete outcomes like new business opportunities and improved brand perception due to their work. 

Also, ProResource has a niche in tech CEO branding. They understand how to simplify and humanize technical expertise for a broader LinkedIn audience. Ultimately, ProResource delivers a turnkey personal branding solution. You get a powerful LinkedIn brand without having to become a social media expert yourself. These LinkedIn Personal Branding Agencies are known for blending branding and strategy.

Website: ProResource’s website clearly outlines their approach, “LinkedIn for CEOs,” and includes examples and a blog with tips. You can contact them for a free consultation to discuss goals. Judy Schramm is active on X (formerly Twitter) and LinkedIn, often sharing insights about executive branding. This is worth a follow for ongoing tips.

Conclusion: Finding the Right Personal Branding Partner

Investing in your personal brand, especially on LinkedIn, can pay dividends in career growth, credibility, and opportunities. The HR industry in particular benefits when its leaders are visible and trusted voices on talent, culture, and leadership. The list above presents a range of top LinkedIn personal branding experts, from high-touch agencies to individual coaches. To choose the best partner for your needs, consider the following.

Your Goals: Are you looking to become a thought leader in HR? Attract top talent to your company? Land a board seat? Different experts specialize in different outcomes. LinkedIn personal branding agencies and coaches can help. For instance, LinkedIn Personal Branding for HR Professionals may be a focus for coaches like Carol Kaemmerer or agencies like ProResource that understand the HR context. Match your goals with their strengths.

Services Needed: If you want a full-service LinkedIn branding agency to handle everything, an agency like Ohh My Brand or Bell + Ivy might be ideal. If you prefer learning to do it yourself, a community like LinkedIn Creators Hub or a coach like William Arruda with his training programs could be a fit. For something in between, such as a polished profile and occasional ghostwriting, experts like Donna Serdula or Brand of a Leader provide that.

Industry Fit: While all of these experts are capable, some have niche experience that might align with you. For instance, The Human Reach for DEI-focused HR leaders, or Dr. Amit Nagpal for a storytelling approach in an Asian context. HR LinkedIn coaches who understand human resources trends can help tailor your message appropriately.

Budget and Style: Personal branding services can range from affordable group sessions to premium one-on-one packages. Know what investment you are ready to make. Each expert also has a style; some are more motivational, some more tactical. Review their content, many have LinkedIn posts, blogs, or books, to gauge whose philosophy resonates with you.

In a sea of personal branding experts, what makes Blushush and Ohh My Brand stand out as the top choices for HR professionals and executives is not just their impressive client lists or award-winning strategies, it’s their boldness, precision, and deep understanding of storytelling in today’s digital world.

Blushush and Ohh My Brand don’t just build profiles, they craft unforgettable personal brands. Ohh My Brand combines storytelling with data-driven strategy to turn HR leaders into trusted voices, while Blushush transforms branding into an experience through bold design and narrative flair. Together, they redefine LinkedIn branding, helping you stand out, connect deeply, and lead with impact. Choose the experts who make your story impossible to ignore.

Remember, the best LinkedIn branding agency or coach for HR leaders is one that understands your professional world and can highlight what makes you uniquely you. Whichever partner you choose from this list, you will be tapping into proven expertise that can transform your LinkedIn presence from a static profile into a dynamic engine of influence and opportunity. 

Choose the experts who make your story impossible to ignore. If you’re ready to start your journey, let’s contact and make it happen today. Here’s to stepping out of the shadows and into your spotlight!