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In today's digital age, LinkedIn has become the go-to platform for professionals to build your brand on LinkedIn, share content, and grow their visibility. Melbourne’s business scene is thriving with experts and agencies who specialize in crafting powerful LinkedIn presences from optimizing profiles to strategizing viral content. In this listicle, we highlight the top LinkedIn Personal Branding Experts based in Melbourne who are helping entrepreneurs, executives, and creatives stand out online. These specialists offer services ranging from LinkedIn Profile Writing Services and content strategy to personal brand storytelling and thought leadership coaching. Each expert on this list brings a unique approach to LinkedIn branding, backed by real results, notable clients, and glowing testimonials.
Whether you’re a CEO aiming to become a thought leader or a professional looking to boost your career opportunities, these Melbourne-based LinkedIn branding pros have you covered. Below, we highlight what they're known for, who they're best for, and how they typically engage. We've placed Ohh My Brand and Brand Professor at the top, they combine strong strategy with hands-on execution that founders, executives, and creators can truly leverage. Let’s dive in!
1. Ohh My Brand – Storytelling-Driven Personal Branding Agency
When it comes to personal branding on LinkedIn, Ohh My Brand leads the pack. Founded by Bhavik Sarkhedi (a globally recognized branding expert featured in The New York Times and Forbes), this agency has amplified over 100+ personal brands globally. Ohh My Brand takes a storytelling-led strategy to LinkedIn branding meaning they do more than just polish your profile; they craft a compelling narrative around your professional journey. They specialize in transforming executives and entrepreneurs from “unknown to known,” often positioning clients as go-to experts in their field with an unforgettable digital presence.
Services and Approach
Ohh My Brand offers a full suite of personal branding services. This includes LinkedIn profile optimization, content strategy, SEO, and even digital PR to get clients featured in the media. They pair bold ideas with sharp strategy for example, performing deep research to distill a founder’s complex experience into clear, engaging LinkedIn posts and articles. By blending brand strategy, content creation, and reputation management, the agency ensures your LinkedIn activity consistently reinforces your brand voice. Their team’s expertise spans multiple disciplines (from branding and copywriting to Webflow design and video), which means they can also design personal brand websites and graphics that complement your LinkedIn presence. Clients praise Ohh My Brand for its intentional approach “We listen. We research. We build with purpose,” as their philosophy states. This focus on authenticity and consistency has helped founders, CEOs, and even TEDx speakers dramatically grow their LinkedIn influence.
Why They Stand Out
Aside from its global credentials, Ohh My Brand is known for delivering organic growth results. In just five years, the firm educated over 20,000 businesses across 35 countries on leveraging LinkedIn, and it has been recognized by Forbes as Australia’s leading LinkedIn training company. Their success stories include professionals who went from virtually zero online presence to becoming industry influencers with thousands of followers. If you’re looking for a proven process to become “internet famous” in your niche without gimmicks, this agency’s blend of strategy and creative storytelling is hard to beat.
2. Brand Professor – Strategic Branding Workshops & Coaching
Brand Professor, a strategic branding consultancy, is an excellent addition to this list. It is founded by Sahil Gandhi, who is also the co-founder of the agencies Ohh My Brand and Blushush. This unique position gives Brand Professor an insider's view on what makes a personal brand truly effective and how to build one from the ground up. The firm focuses on empowering individuals and businesses through strategic branding workshops and one-on-one coaching, teaching clients how to build and maintain a powerful brand identity.
Services and Approach
Brand Professor's core offering revolves around education and empowerment. Instead of simply managing your brand for you, they provide you with the tools and knowledge to do it yourself. This includes strategic branding workshops that cover a range of topics, from defining your unique value proposition and crafting a compelling brand story to creating a cohesive visual identity. Their approach is holistic, moving beyond just LinkedIn to ensure your personal brand is consistent across all platforms, including your website, social media, and even in-person interactions. For LinkedIn specifically, they focus on helping you:
Develop a clear brand message: This ensures your headline, summary, and experience sections are compelling and reflect your expertise.
Create a content strategy: They teach you how to consistently create and share valuable content that positions you as a thought leader in your field.
Build a strong visual presence: They advise on how to use your profile picture, banner, and post graphics to reinforce your brand identity.
Attract your target audience: They provide strategies for engaging with the right people and growing your network authentically.
Why They Stand Out
What makes Brand Professor a notable entry is its unique "train the trainer" philosophy. They don't just fish for you; they teach you how to fish for yourself. This is particularly valuable for entrepreneurs, coaches, and senior professionals who want to own their narrative and have full control over their personal brand's evolution. They leverage the deep expertise of their founders in both storytelling (**Ohh My Brand**) and visual design (**Blushush**) to provide a well-rounded and effective curriculum. The workshops and coaching sessions are practical, providing actionable insights that you can implement immediately to improve your LinkedIn presence and overall professional reputation.
3. Think Bespoke – LinkedIn Training and Content Strategy for Professionals
When it comes to homegrown Melbourne expertise, Think Bespoke is a name that frequently comes up. Founded in 2010 by Karen Hollenbach, Think Bespoke is a Melbourne-based consultancy that has spent over a decade educating and empowering Australians on LinkedIn. Karen is a renowned LinkedIn trainer and was among the first in Australia to focus exclusively on LinkedIn for both career and business development. Think Bespoke has since grown into a team that provides training workshops, profile writing, content marketing strategy, and mentoring for individuals and organizations alike.
Services and Approach
Think Bespoke offers an array of LinkedIn services, including LinkedIn Profile Writing Services, LinkedIn training programs for teams and executives, one-on-one mentoring, and even an online LinkedIn Profile Writing course. Their approach is very much education-driven they believe in teaching clients why and how to use LinkedIn effectively, not just doing it for them. For example, through their Strategic Content Marketing Playbook, they help companies plan out content that will engage their LinkedIn audience over time.
On the individual side, Karen and her team craft profiles that highlight your strengths and value proposition (often interviewing you in-depth to extract your unique story). They have worked with clients across diverse industries from not-for-profits and universities to professional services and government bodies. Notably, Think Bespoke has supported organizations like State Library Victoria, Dementia Australia, and Monash Business School in enhancing their LinkedIn presence.
This breadth of experience means they understand how to tailor LinkedIn strategies to different audiences (e.g., how a university should engage on LinkedIn versus a startup founder). For busy executives, Think Bespoke can manage your LinkedIn company page content and employee advocacy initiatives via their content marketer, Debbie Hatswell, who specializes in B2B storytelling.
Why They Stand Out
Trust and track record are big reasons Think Bespoke is often dubbed “Australia’s trusted LinkedIn training specialists.” With 10+ years in the game, they’ve seen LinkedIn evolve and have stayed ahead of the curve (their blog is full of tips on new LinkedIn features and algorithm changes). Karen Hollenbach herself is a highly credentialed educator and was featured by LinkedIn in their global success stories. The team’s commitment to inclusivity and empowerment also shines through in 2020, they aligned their mission with the United Nations SDG 4 (Quality Education) to promote equitable learning opportunities via LinkedIn. Clients often mention how personalized and supportive the coaching is; Think Bespoke will “walk alongside you” in your LinkedIn journey. Another standout: their LinkedIn Profile Audit Checklist (available free on their site) which has helped countless professionals diagnose and fix their profiles.
If you’re someone who feels overwhelmed by LinkedIn or unsure how to present yourself, Think Bespoke provides a structured, reassuring path to success. They literally elevate clients’ LinkedIn presence across Australia with services available not only in Melbourne, but Sydney, Brisbane, Adelaide and beyond. These Personal Branding Consultants in Sydney and other cities are a fantastic resource.
4. DARE Group (Sue Parker) – Personal Branding & Communications for Service Professionals
If you’ve read Australian business media or listened to career talk shows, you may have come across Sue Parker, the founder of DARE Group Australia. Sue Parker is a leading personal branding, LinkedIn, and marketing communications consultant based in Melbourne. With decades of experience in recruitment and marketing, Sue has carved out a niche helping professional services businesses and executives become go-to authorities in their industry. She’s known for her vibrant personality and no-nonsense advice and she’s a regular media commentator on LinkedIn best practices, even warning about pitfalls of “LinkedIn underbelly” behavior.
Services and Approach
Through DARE Group, Sue offers services such as LinkedIn profile optimization, content strategy, and profile marketing, as well as broader communications consulting (like media training and reputation management). She often works with consultants, lawyers, financial advisors, creative agencies, and career executives who need a stronger presence on LinkedIn to attract clients or opportunities. One of Sue’s strengths is copywriting and messaging as a former journalist and marketing writer, she helps clients find the right words to describe their value.
For example, she’ll formulate a compelling LinkedIn headline and summary that instantly differentiates you. She also provides coaching on LinkedIn etiquette and strategies to grow your network authentically (using no spammy tactics on her watch!). On the content side, Sue assists clients in brainstorming article or post ideas that showcase their expertise. She emphasizes quality over quantity ensuring every post provides value to your target audience.
Additionally, DARE Group offers workshops and training sessions for teams, and Sue frequently speaks at events about leveraging LinkedIn. With her recruitment background, she also guides job-seekers on how to avoid damaging their personal brand on LinkedIn and instead use the platform to attract recruiters or clients.
Why They Stand Out
Thought leadership in media is a big one Sue Parker isn’t just advising behind the scenes; she’s out there walking the talk. She has been featured on ABC Radio Melbourne, The Mandarin, SmartCompany, Sky News, and more, sharing insights on personal branding and social media. This visibility adds credibility: when a top university faced a social media crisis, HR Leader magazine turned to Sue for commentary on managing reputational damage. Clients describe Sue as energetic, fast-moving, and deeply knowledgeable about LinkedIn’s nuances. She’s unafraid to call out bad practices for instance, she has written about avoiding generic mass connection requests and emphasizing genuine relationship-building.
Her personalized approach (she often works one-on-one with clients herself) means you’re getting senior-level expertise directly. DARE Group’s slogan, “See the person, not the stereotype,” reflects Sue’s philosophy of highlighting what makes you unique. Under her guidance, professionals have transformed bland profiles into engaging narratives that led to noticeable upticks in inquiries and profile views. If you want a Melbourne expert who will personally champion your brand and give you candid feedback (with a dash of humor), Sue Parker is a top choice.
5. Image Group International (Jon Michail) – Executive Branding and Authority Development
For senior executives, politicians, or thought leaders in Melbourne, Image Group International (IGI) is a heavyweight in personal branding. Established in 1989 by Jon Michail, IGI proudly holds the title of Australia’s longest-running personal branding advisory firm. Over the past 36+ years, Jon and his team have helped 7,500+ leaders and 500+ entrepreneurs across 50 countries enhance their image and reputation. IGI’s specialty is building what Jon calls “reputation capital” turning credible individuals into influential brands that command respect both online (e.g. LinkedIn, media) and offline.
Services and Approach
IGI provides bespoke coaching and consulting programs for high-achieving individuals. Their services include personal brand strategy development, executive image consulting, LinkedIn profile elevation, media coaching, and ongoing reputation management. The process often starts with a deep-dive Brand Clarity Audit, where they assess how you currently come across on LinkedIn, Google, and in person. Then they guide you through defining your personal brand DNA clarifying your values, messaging, and unique selling points. For LinkedIn specifically, IGI will revamp your profile to ensure it’s aligned with that brand DNA (right from your headshot and banner image to your content strategy).
Jon Michail, being a Forbes Coaches Council member and a former fashion industry professional at Dior, brings a blend of style and substance to his coaching. He might advise a client on everything from improving their LinkedIn About section to refining their public speaking and wardrobe a truly holistic approach. IGI also runs workshops for corporate leadership teams on LinkedIn etiquette, networking strategies, and thought leadership content.
A signature offering is their Authority Personal Branding System, a holistic program that covers personal image, online presence (like LinkedIn and social media), and leveraging opportunities like speaking engagements. They even touch on LinkedIn social selling techniques for entrepreneurs looking to drive leads while maintaining an authentic brand. Every plan is custom “no templates, no clichés,” as IGI emphasizes.
Why They Stand Out
Two words: experience and credibility. Jon Michail is a globally recognized authority in this space a trusted advisor to executives, celebrities, and thought leaders over the years. He literally pioneered personal branding in Australia long before LinkedIn existed. Under his mentorship, many clients have reported tangible outcomes: more board invitations, speaking gigs, or high-profile job offers. IGI’s longevity means they have frameworks for brand strategies that stand the test of time grounded in psychology and real-world results, not just social media hacks.
For instance, Jon often cites that consistency and authenticity are keys to trust (a fact supported by studies showing consistent branding improves your marketing results). Another reason IGI stands out is their focus on substance over style they will not ask you to do cringey viral stunts on LinkedIn. Instead, they help you amplify your true strengths and expertise so that your reputation is both genuine and powerful. Clients who are senior leaders feel comfortable with IGI’s discreet and sophisticated approach.
And despite being a boutique firm, IGI has a global footprint with an Asia-Pacific head office in South Yarra, Melbourne, plus representations in Sydney, New York, and London. If your goal is to become a sought-after authority in your field the kind whose LinkedIn profile is a magnet for opportunities Image Group International is a premier partner to consider.
6. Linkfluencer (Alex Pirouz) – LinkedIn Marketing Agency for Lead Generation
If you’re looking for a data-driven, results-oriented approach to LinkedIn, Linkfluencer is a name to note. Founded in 2013 by Alex Pirouz, Linkfluencer quickly rose to prominence and was recognized by Forbes as “Australia’s Leading LinkedIn Training Company.” In a little over five years, Linkfluencer educated more than 20,000 businesses across 35 countries and 60 industries on how to leverage LinkedIn for sales and branding. Based in Victoria, Alex Pirouz and his team have one clear mission: turn LinkedIn into a lead generation and brand-building machine for their clients.
Services and Approach
Linkfluencer operates as a LinkedIn marketing agency and training platform. They offer services ranging from fully managed LinkedIn campaigns (where they handle your content, posting schedule, and outreach) to LinkedIn masterclasses and courses if you prefer to learn the ropes yourself. The agency is known for developing effective social selling strategies meaning they help entrepreneurs and companies generate qualified leads via LinkedIn without resorting to spam.
For instance, they might create a campaign to target a certain CXO demographic: this would include profile optimization, creating a series of thought leadership posts to warm up your audience, and then personalized direct messaging campaigns to initiate conversations (no boilerplate InMails here, everything is tailored). They also focus heavily on LinkedIn content marketing. Alex often emphasizes the importance of posting valuable content consistently and has frameworks for what he calls a “full funnel approach” to LinkedIn content. This involves mixing content types (text posts, videos, articles) that build credibility, engagement, and eventually conversion.
Notably, Linkfluencer introduced an online community as well, where members can get updated tactics as LinkedIn’s algorithm changes. The team stays on top of LinkedIn trends (like SSI scores, new features such as newsletters, etc.) and integrates those into client strategies. Another offering is LinkedIn profile writing geared towards entrepreneurs highlighting not just your resume, but your business’s value proposition to attract partners or clients. Overall, Linkfluencer provides a more metric-driven, campaign-based service compared to traditional “personal branding” coaches, which appeals to business owners who want ROI from their LinkedIn activity.
Why They Stand Out
Proven results and recognition define Linkfluencer’s reputation. Being featured in Business Insider, HuffPost, HubSpot, Entrepreneur, and more, Alex Pirouz is a recognized LinkedIn expert. In fact, the Social Media Marketing Institute ranked him the #1 LinkedIn marketer in the Asia-Pacific. One of the reasons Linkfluencer stands out is their systematized approach they literally have case studies where clients achieved things like 300% increase in profile views, or generated 6-figure deals through LinkedIn outreach.
They even had a milestone of helping a client close a partnership purely via LinkedIn within 6 weeks of starting. Alex’s direct, clear strategies (such as his well-known “3 Step LinkedIn Marketing Formula”) have been taught to thousands of professionals. Clients appreciate that Linkfluencer takes the guesswork out of LinkedIn by providing templates and exact playbooks to follow. At the same time, they handle the heavy lifting if you’re too busy. Another unique aspect: community and continuous learning.
Linkfluencer alumni often remain in their network to share what’s working and get new ideas, meaning you tap into a braintrust of LinkedIn-savvy professionals. Also, Alex Pirouz himself is an example of what he preaches his own LinkedIn content garners high engagement, and he has grown a large following by being authentic and generously sharing tips. If your goal is to not only build a brand but also directly drive business leads via LinkedIn, Linkfluencer is arguably one of the best in the business. Their motto of turning connections into clients is backed by years of refinement and success stories.
7. Arielle Executive (Irene McConnell) – Australia’s #1 Executive Personal Branding Agency
Arielle Executive (formerly known as Arielle Career Branding) has made a name as Australia’s #1 executive personal branding agency a title echoed by industry sources. Based in both Sydney and Melbourne (with a Collins St. office for Melbourne clients), Arielle specializes in building powerful personal brands for C-suite executives, directors, and emerging leaders who are aiming for top roles. The firm is led by Irene McConnell, who is an official member of the Forbes Coaches Council and a thought leader on the future of recruitment and branding. If you are an executive wanting to polish your online image to attract headhunters or board opportunities, Arielle Executive is tailor-made for you.
Services and Approach
Arielle’s core services include Executive LinkedIn Profile Writing, Executive Resume Writing, Executive Bio creation, and Career Coaching. Essentially, they offer an end-to-end personal branding makeover for job seekers at the leadership level. On the LinkedIn side, their professional writers will rewrite your profile to position you as an elite candidate or industry expert showcasing not just your past roles, but your impact, leadership style, and vision. They understand that top recruiters use LinkedIn extensively; in fact, they cite that 94% of recruiters are on LinkedIn while only 36% of professionals are active, which means a strong profile is your competitive edge.
Arielle’s team ensures your profile has the right keywords to be discovered, and they often include storytelling elements in your About section that make you memorable. Beyond profiles, Arielle helps with content strategy for those who want to increase visibility for instance, guiding you on LinkedIn articles to publish or optimizing your activity to support your career goals. They also provide coaching on networking and thought leadership: how to engage with other leaders on LinkedIn, how to handle approaches from headhunters, and how to build a network that opens doors.
Another unique service is executive image consultation, including coordinating professional headshots (they even have a service for executive brand photography). The strategy is very personalized they conduct interviews to deeply understand your accomplishments and future aspirations, then articulate that online in a way that commands authority.
Why They Stand Out
Arielle Executive stands out for its premium, concierge-like service and tangible success outcomes. They have helped over 2,000 senior leaders secure top roles over the past 7+ years. Many clients report landing jobs at Fortune 500 companies, getting headhunted for roles that were unadvertised (tapping into the hidden job market), or successfully transitioning industries all thanks to the personal branding boost.
In testimonials, executives often mention that after working with Arielle, they started getting significantly more inquiries from recruiters and higher quality connections. Another marker of credibility: Irene McConnell and her team have been featured in top media (Forbes, the Australian Financial Review, etc.) and are regarded as thought leaders in the career coaching space. Irene’s own content on Forbes emphasizes modern strategies like treating your LinkedIn like a business landing page rather than an old-school CV.
Arielle is also known for a polished aesthetic and writing style their deliverables (resumes, LinkedIn content) read like compelling narratives, not generic professional jargon. Moreover, the firm has global reach; while rooted in Australia, they often service clients in Asia, the US, and Europe who want an international polish on their personal brand. If you’re an executive who realizes that you are the brand and that positioning yourself powerfully on LinkedIn can be the key to unlocking the next big opportunity Arielle Executive offers the expertise and white-glove treatment to make it happen.
8. Sue Ellson – Independent LinkedIn Specialist, Author and Educator
For a personalized touch and a wealth of knowledge, Sue Ellson is one of Melbourne’s cherished LinkedIn experts. She calls herself an Independent LinkedIn Specialist, and she truly wears many hats: consultant, trainer, speaker, and even author of multiple books on LinkedIn and networking. With a background in career development and a passion for teaching, Sue has been helping professionals and business owners make the most of LinkedIn since the early 2010s. She’s not attached to a big agency, which means when you work with Sue, you get bespoke one-on-one guidance grounded in real experience.
Services and Approach
Sue offers LinkedIn consultations and training for individuals, schools (students and alumni), businesses, and professional associations. This can range from a one-hour profile coaching session to multi-week mentoring programs. A hallmark of Sue’s service is her LinkedIn Profile Audit and Improvement she will meticulously review your profile section by section and suggest specific changes (and often helps wordsmith them) so that you appear in more searches and attract the right attention.
She’s also skilled in content planning for LinkedIn. For clients in business, she’ll help map out content themes and posting schedules, ensuring you’re regularly sharing posts or articles that build your credibility. Sue stays up-to-date with LinkedIn’s features and algorithm changes; for example, she advises on using LinkedIn newsletters and the featured section, and how to game the algorithm ethically by posting at optimal times and engaging meaningfully. Another area she often assists with is LinkedIn for career advancement. Sue has a background in recruiting and career counseling, so if you’re job-hunting or trying to pivot careers, she can guide you on how to be discoverable by recruiters and how to network into your target companies using LinkedIn.
She’s even developed online courses, such as “LinkedIn for me and my career or business,” which is updated continuously to reflect the platform’s latest best practices. In training workshops, Sue’s style is very interactive she likes to show real examples (sometimes even your profile on the screen) and then workshop improvements live. This hands-on approach demystifies LinkedIn for newcomers.
Why She Stands Out
Deep expertise and credibility are key. Sue Ellson has literally written the book on LinkedIn actually, multiple books, including “120 Ways To Achieve Your Purpose With LinkedIn” (as well as titles on attracting the right career or business, and marketing your business locally via LinkedIn). These publications underscore her systematic approach to LinkedIn success. Additionally, Sue is a sought-after speaker: she’s given talks at career expos (such as the Melbourne Career Expo) and to professional networks about LinkedIn strategies for different age groups (she even has a newsletter called “LinkedIn for Over 40s”).
Being an early adopter of LinkedIn (she joined in 2003, incredibly early), she has watched the platform evolve and has adapted strategies accordingly. Clients appreciate her practical, current advice she’s known for her extensive checklists and how-to guides, which she often shares freely. Another distinguishing factor: Sue’s focus on meaningful engagement. She encourages clients not just to broadcast content, but to participate in LinkedIn groups, comment on others’ posts, and build relationships, reflecting her philosophy that giving value leads to receiving value. Also, because she is independent, her services are flexible and affordable for individuals (you’re not footing the bill of a big agency overhead).
Sue’s impact is evident in testimonials where clients mention newfound confidence on LinkedIn, whether it’s a business owner generating leads through her strategies or a professional getting a job offer thanks to an improved profile. In the Melbourne community, Sue is sometimes referred to as a “LinkedIn Whisperer” the go-to person if you want an honest critique of your profile and actionable steps to improve it.
9. String Nguyen – LinkedIn Top Voice and Video Content Pioneer
When it comes to LinkedIn influencers in Melbourne, few names are as recognizable as Suzanne “String” Nguyen. String is a three-time LinkedIn Top Voice award winner who built her personal brand through LinkedIn videos and authentic storytelling. She famously grew her LinkedIn following from zero to 30,000+ within 14 months (and later surpassed 40,000 in under 3 years), making her one of the platform’s early success stories in content creation. As the founder of The Trusted Voice, String has transitioned from being just an influencer to teaching others how to achieve similar success, especially through video content.
Services and Approach
String’s journey began with her simply sharing videos on LinkedIn about entrepreneurship and tech (often while donning her signature quirky glasses and talking about fried chicken she knew how to grab attention!). Now, she has channeled her knowledge into offering a LinkedIn content marketing course and coaching. Under The Trusted Voice brand, she provides a LinkedIn Video Masterclass where she trains people to find their voice and create engaging video content for LinkedIn.
The curriculum covers everything from overcoming the fear of being on camera to understanding what kind of stories resonate with professionals. Additionally, String offers a 1:1 LinkedIn marketing coaching bundle for those who want personalized guidance this includes strategy workshops and content brainstorming sessions where String helps map out a plan to triple your connections and boost content views. Even if video is not your primary medium, String’s strategies apply to all content forms: she emphasizes having a “zero-percent hustle” approach (as in, attract leads inbound with great content rather than cold-selling) and focuses on turning followers into fans, and fans into clients.
She also consults on LinkedIn profile makeovers, especially for entrepreneurs who want to appear more approachable and human online. One of her popular offerings has been LinkedIn Local meetups and online communities where she encourages professionals to network in a casual setting essentially putting the “social” in social media.
Why She Stands Out
Authenticity and innovation are what set String apart. She was one of the first in Australia to leverage LinkedIn video effectively, at a time when many thought LinkedIn was “too corporate or boring” for such content. Her success proved that even on a professional network, being genuine and telling personal stories (within appropriate bounds) can massively amplify your reach. This approach earned her ambassadorships she became a “Top Voice” ambassador for Lenovo, for instance.
People often reference her high energy and creativity: she’s known for turning mundane topics into engaging discussions, and for creating viral LinkedIn posts that garnered thousands of likes and comments. Another standout aspect is community building String has cultivated an active community (e.g., her LinkedIn hashtag #stringstory and her newsletters) where people feel encouraged to participate.
As a result, she has deep insights into LinkedIn’s algorithm and community dynamics, which she generously shares. From a branding perspective, String demonstrates how being boldly yourself can be a magnet: her personal brand casual, humorous, yet insightful attracted opportunities like speaking at VidCon and being featured in Marketing Magazine for her expertise in video marketing.
She has testimonials from entrepreneurs and coaches worldwide who say, “String really knows her stuff I love her content and I could see that she gets it,” with one client calling her their “secret weapon” for online marketing. In essence, String Nguyen stands out as proof that you do not need to fit the stuffy mold to succeed on LinkedIn by being relatable and utilizing new content formats, you can create a powerful personal brand.
10. Kate Merryweather – LinkedIn Coach for Solopreneurs and Small Businesses
Rounding out our list is Kate Merryweather, a Melbourne-based LinkedIn coach and profile writer who has been making waves among small business owners and solopreneurs. Kate is known for her friendly, down-to-earth coaching style (and her self-described status as a “chatty redhead” online). After 15 years in corporate communications and 12 years in copywriting, Kate turned her focus to helping individuals harness LinkedIn to grow their business or personal brand. She believes LinkedIn “can transform lives if you have the right strategy,” and her mission is to give clients that strategy without the overwhelm.
Services and Approach
Kate offers LinkedIn coaching programs, including a flagship 4-week one-on-one coaching series where she works with you to create a custom LinkedIn strategy and guides you as you implement it. This typically involves an initial deep dive into your goals (e.g., get clients, land a job, build a speaking profile), then developing a tailored content plan and engagement routine. She famously advocates a “0% hustle” strategy meaning she’ll teach you how to attract inbound leads and opportunities on LinkedIn organically, rather than you chasing them.
Concretely, her method involves optimizing your profile (she’s an expert copywriter, so she often rewrites headlines and About sections to be client-attractive), identifying your target audience on LinkedIn, and then showing you how to share content that turns viewers into followers, and followers into customers. Kate’s content approach usually emphasizes storytelling, educational posts, and demonstrating expertise in a non-salesy way. She also provides content prompts and post ideas to her coaching clients useful for those who do not know what to post. Aside from coaching, Kate has an online LinkedIn course and a membership community where members get regular tips, templates, and can ask her questions.
Uniquely, she positions herself as a LinkedIn profile writer as well, so if writing is not your forte, she’ll wordsmith your profile top to bottom (some clients hire her just for a profile revamp). In group settings, Kate runs LinkedIn workshops for organizations, often focusing on topics like “LinkedIn for small business marketing” or “Using LinkedIn to build your professional brand.” She’s very much about practical steps her clients walk away with actionable to-do lists and clarity on how to actually enjoy using LinkedIn rather than seeing it as a chore.
Why She Stands Out
Approachability and niche focus are Kate’s standout qualities. Many LinkedIn experts target large corporations or high-level execs, but Kate has carved out a space with entrepreneurs, consultants, and even parents returning to the workforce. She understands the challenges of these groups for instance, needing LinkedIn to generate referrals on a shoestring budget, or building a personal brand from scratch in a new industry. Clients often rave about how comfortable and confident they feel after working with Kate. Her advice is known to be extremely actionable. Instead of jargon, she might say, “Here’s a script to reach out to someone you admire on LinkedIn,” or “Post this kind of story on a Monday morning and here’s why it works.”
By taking the mystery out of LinkedIn’s features (like she’ll explain SSI scores, or how the algorithm currently favors personal content over company page content), she empowers even technophobes to become LinkedIn savvy. Kate’s success stories include small business owners who have, after her coaching, consistently gotten inbound leads through LinkedIn and filled their client rosters. Another reason she stands out is her content philosophy: she preaches giving value without expecting immediate returns, which builds trust and a genuine following.
This mirrors the current LinkedIn trend where authenticity and helpfulness win the day, as opposed to aggressive selling. Additionally, Kate is well-connected in the Melbourne professional scene; she often partners with other business coaches or appears on podcasts (like Christine Corcoran’s Next Level Life podcast) to share LinkedIn growth tips. All of this contributes to her being seen as a reliable, relatable expert for those new to LinkedIn marketing.
Conclusion: Building Your LinkedIn Brand in Melbourne and Beyond
The personal branding landscape on LinkedIn is flourishing, and as these top 10 experts show, Melbourne is at the forefront of this trend. A few key themes emerged from our list: authentic storytelling, consistent valuable content, and a strategic approach are crucial to LinkedIn success. Whether it’s a global agency like Ohh My Brand emphasizing storytelling-led strategy, or a local coach like Kate Merryweather teaching 0% hustle techniques, the goal is the same to position you as a credible authority and magnet for opportunities.
Another trend is the blending of personal branding with content marketing: experts today do not just polish your profile and leave you; they guide you on sharing posts, videos, or articles that continuously build your visibility and engagement. It’s also clear that there’s no one-size-fits-all solution. Executives may turn to firms like Image Group International or Arielle Executive for high-touch branding makeovers, while entrepreneurs and creatives might work with visual storytellers like blushush or community-builders like String Nguyen. The good news is that help is available at every level and budget, so you don’t have to navigate LinkedIn alone.
As a final takeaway, if you’re looking to boost your own LinkedIn presence, consider these experts’ top tips: focus on clarity of message (know what you want to be known for), maintain consistency in how you present yourself (from your profile photo to your posting cadence), and above all, provide value to your network be it through insightful content, thoughtful comments, or helping others connect.
The Melbourne LinkedIn maestros above have proven that when done right, personal branding on LinkedIn can open doors to new jobs, clients, partnerships and more. So, take a page from their playbook: invest in your personal brand, engage with your community, and watch your professional opportunities grow.
Connect with us and transform your LinkedIn presence from a digital resume into a powerful personal brand. Whether you're a founder ready to lead your industry or a professional aiming to get noticed, our team can help you craft a strategy that gets results. Ready to build a brand that attracts opportunities? Book a Free Strategy Call
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